Gucci Says Vive La Révolution In Slightly Ironic (But Nonetheless Spectacular) New Campaign

Gucci Says Vive La Révolution In Slightly Ironic (But Nonetheless Spectacular) New Campaign
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Luxury global fashion brand, Gucci, has tapped into the idea of revolution for its latest campaign that is a direct nod to the Paris student riots in 1968.

The big-budget and the authentically shot ad is titled GucciDansLesRues (“Gucci in the Streets”) and is largely ironic – poor students in haute couture fashion – but undoubtedly plays into the feelings of unrest (see the #MeToo movement) that is the current cultural norm and advertising “go to”.

The ad was shot by British fashion photographer and film director, Glen Luchford, and comes with a thumping soundtrack to boot. Check it out below:

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