Grocery Retailer Slammed After Christmas Elf Caught In Sex Act

Grocery Retailer Slammed After Christmas Elf Caught In Sex Act
SHARE
THIS



A British variety store chain has found itself in some serious hot water after its social media campaign appeared to show a Christmas elf in a variety of rather compromising poses.

The campaign by retailer Poundland is, coincidentally enough, called “Naught Elf” and has been running in the weeks in the lead up to Christmas.

poundland-teabagsJPG

Initially, it was believed that Poundland’s Twitter account had been hacked, however, the retailer has admitted that the racy work is its own doing.

pokerJPG

The campaign shows a toy elf in a number of sexually-skewed images that were posted to Poundland’s Twitter account.

christmas-treeJPG

One of the images includes the elf swinging a Twinings teabag into the face of a female doll. “Tea bagging” is sexual slang for a man putting his scrotum into a female’s mouth. Twinings was reportedly furious at the image and accused Poundland of misusing its brand. In response, the retailer reissued the image just without any Twinings’ branding.

poundlandJPG

 

Other images show the elf holding a “free moustache rides” sign pointing to his moustache. Another shows the elf in a game of strip poker, while another has the elf supposedly drawing a Christmas tree that looks remarkably similar to male genitalia.

4781721100000578-5202957-image-a-46_1513875037904

Not that Poundland customers have been overly happy with the racy marketing stunt if comments to social media are anything to go by. One enquired if Poundland’s marketing team was being run “by 14-year-old boys? Actually I take that back. Most 14-year-old boys would have better judgement than this.”

4781722B00000578-5202957-image-a-47_1513875044841

Another added: “It’s utterly disgusting. Sex acts as demo’ed by young children’s toys?”. While another posted: “You do appreciate that they are kids toys that you are sexualising.”

47816A5C00000578-5202957-image-m-61_1513876110113

Despite the condemnation, Poundland was sticking by its controversial elf. The company’s marketing director, Mark Pym, adding: “If you think this is edgy, you should see the ones we didn’t post.

‘The love on Facebook is overwhelming – that’s because it connects with our shoppers.

“In fact, we’re proud of a campaign that’s only cost £25.53 ($A44.36) and is being touted as the winning marketing campaign this Christmas!” Pym said

 

Please login with linkedin to comment

Latest News

Apple Revists Muhammad Ali’s ‘I Am the Greatest’ Speech In New Ad For The X
  • Campaigns

Apple Revists Muhammad Ali’s ‘I Am the Greatest’ Speech In New Ad For The X

Apple has gone for a simple but highly effective campaign to promote the selfie taking ability of its new iPhone X, employing boxing great Muhammad Ali’s famous 1963 “I Am The Greatest” speech. The ad shows simple selfie photos taken by the phone as Ali’s hubris plays over the top. Ironically, the ad plays on the narcissism of […]

by B&T Magazine

B&T Magazine
Comexposium Takes Over NZ Partner MTS To Become Largest Trans-Tasman Events Group
  • Marketing

Comexposium Takes Over NZ Partner MTS To Become Largest Trans-Tasman Events Group

Marketing events group Comexposium has absorbed its New Zealand joint venture partner MTS to deliver an expanded event solutions business across the Trans-Tasman. The deal will see Ryf Quail (pictured above) return to Sydney to lead Comexposium Australian and Kiwi team, while his current MTS team remains in place as Comexposium employees. While the business […]

Eyeota Kick-Starts 2018 With $15.6 Million In Additional Funding
  • Marketing

Eyeota Kick-Starts 2018 With $15.6 Million In Additional Funding

Audience data provider Eyeota has announced a $15.6 million Series B capital raise to spearhead additional growth in 2018. The company was founded simultaneously in Singapore, Australia and Europe in 2010, and has remained independent and enjoyed strong growth locally, as well as launching into the US. Peter Hunter (pictured above), Eyeota’s general manager for […]

Poem Wins Four New Clients
  • Marketing

Poem Wins Four New Clients

Sydney-based PR and social agency Poem has announced it has won four new clients following another strong year of growth. The four clients are Property NSW (The Rocks and Darling Harbour), Fantastic Furniture, Ovolo Hotels and Purpose (a conference on purpose-driven business). Poem co-founder Matt Holmes said: “We’ve hit a nerve with clients who are […]

Facebook Makes Another News Feed Change
  • Media

Facebook Makes Another News Feed Change

Social media behemoth Facebook has announced its second major update for News Feed to make sure the news people see, while less overall, is high quality. This week, Facebook announced that the platform will launch a small test in the US focused on prioritising news from publishers that users find trustworthy. Facebook is also exploring ways […]

Attention! B&T’s Inaugural Bootcamp Launches!
  • Advertising
  • Marketing
  • Media
  • Technology

Attention! B&T’s Inaugural Bootcamp Launches!

B&T announces its new industry bootcamp! And, if you're like us & didn't know anything about it, all's revealed here.

by B&T Magazine

B&T Magazine
Domain Boss Antony Catalano Exits
  • Media

Domain Boss Antony Catalano Exits

Mystery surrounds Domain boss's surprise exit, although the Mystery Machine nor a talking dog not spotted at Fairfax.

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival
  • Media

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival

Jasmin Tarasin, director at boutique production company PHOTOPLAY, is inviting invites audiences to take a trip through the inner-workings of the mind in ‘Ghost Train’, her latest multi-sensory VR project set to feature at this year’s Sydney Festival. Working in collaboration with musician and co-creative director Jonnine Standish, Tarasin’s uniquely immersive ‘Ghost Train’ is a […]

March One To Rebrand Fundraising Institute Australia
  • Marketing

March One To Rebrand Fundraising Institute Australia

Independent advertising and branding agency March One has been appointed to oversee the rebrand and repositioning of Fundraising Institute Australia (FIA). FIA is the national peak body representing professional fundraising in Australia. It was established to advance advocacy and professional standards, and has identified the need to better promote its role as the industry self-regulator, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]