Freddie Flintoff Fronts All Singing, All Dancing, All Cheesy World Cup Campaign

Freddie Flintoff Fronts All Singing, All Dancing, All Cheesy World Cup Campaign

Get excited! The ICC Cricket World Cup is coming to England and Wales next year and to get fans in the mood England great Andrew ‘Freddie’ Flintoff fronts a new campaign promoting the event called “Festival”.

The work of creative agency Matta and directed by Peter Cattaneo of The Fully Monty fame, the spot sees Flintoff sing and dance his ways through uniquely English towns followed by a flotilla of colourful fans.

Commenting on the work, Adrian Wells, marketing director of the Cricket World Cup, said: “This is something we are uniquely able to create in multi-cultural Britain.

“Seeing Freddie sing and dance is not what you would expect from cricket, and that’s the point – we hope to show cricket in a new light and engage new fans.” Check out all the action below:




Please login with linkedin to comment

Ad campaigns Cricket World Cup Freddie Flintoff

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]