FFA Launches Hyundai A-League & Westfield W-League 2018/19 Season Campaign ‘Where Heroes Are Made’
Football Federation Australia (FFA) today launched its new season for the Hyundai A-League and Westfield W-League with the ‘Where Heroes Are Made’ campaign.
FFA has once again chosen to launch the women and men’s leagues with equal prominence, through one joint integrated campaign.
The campaign focuses on football’s uniting aspect and leveraging off the men’s FIFA World Cup and upcoming AFC Asian Cup, and the women’s FIFA World Cup in 2019, and reminding Australians that their heroes that feature in these global tournaments started in the Hyundai A-League and Westfield W-League.
It places the spotlight on the current and future football stars of today and leverages off the success of the Caltex Socceroos and Westfield Matildas, and encourages our young football families to support the current and next generation of heroes every week around the country.
Following the launch of teaser content on social media, featuring former Socceroo Tim Cahill and former Matilda Amy Duggan, the campaign rolls out with an in-cinema brand film, TV and executions across radio, OOH, social and digital.
The campaign will feature hero players from all Hyundai A-League & Westfield W-League clubs.
FFA head of leagues Greg O’Rourke believes that this new campaign across the Hyundai A-League and Westfield W-League will appeal to the established football fan and those who are experiencing the competitions for the first time.
“Since their inception, the Hyundai A-League and Westfield W-League have proven to be ideal competitions to develop our top male and female footballers,” said O’Rourke.
“From the 2018 FIFA World Cup in Russia, 18 of the 23-players in the Caltex Socceroos squad, and all the starting players in our first match against France, had at some time played in the Hyundai A-League.
“Similarly, all the Westfield Matildas at the recent AFC Women’s Asian Cup in Jordan had played in the Westfield W-League.
“Even if our heroes end up overseas playing in leagues around the world, they all start here, in the Hyundai A-League and Westfield W-League.
“We are fortunate that we can see these heroes, week-in, week-out in the Hyundai A-League and Westfield W-League in our own backyard.
“Make sure you get to a Hyundai A-League and Westfield W-League match this season to see your heroes,” concluded O’Rourke.
This campaign is the first work from Saatchi & Saatchi Sydney since the agency won the business in a joint Publicis Groupe pitch with Starcom back in June 2018.
The campaign will be further amplified in conjunction with TLA Worldwide and Switch Digital, FFA’s PR and Digital Agencies respectively.
Saatchi & Saatchi Sydney deputy executive creative director, Sesh Moodley, said: “Aussies love to get behind a hero, so it’s time football celebrated its own world-class heroes.
“The fact that so many Matildas and Socceroos end up playing overseas should serve as an inspiration to the quality of both leagues – as they all started here.
“‘Where Heroes Are Made’ is a platform to support all aspects of football in Australia, not just a campaign, so we’re looking forward to continuing to discover and promote new heroes as the season unfolds.”
FFA chief marketing officer, Luke Bould, said: “Where Heroes Are Made celebrates the stars of the game – the players – and promotes the role they play and their commitment to the Hyundai A-League and Westfield W-League.
“Our brief to Saatchi & Saatchi was to create a platform that has the scope to roll-out different elements at different stages of the season, and even future seasons, and we feel we have delivered that very strongly.
“There’s much more to come from the campaign and we believe it will engage our target audience and get them supporting their heroes at a match in stadium, by watching on FOX Sports and ONE, or streaming via the My Football LIVE app.”
Latest News
Sydney Comedy Festival: Taking The City & Social Media By Storm
Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]
Global Marketers Descend For AANA’s RESET For Growth
The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]
Is Meta’s New AI Chatbot Too Left-Wing?
Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.
TV Ratings (23/04/2024): Why Did No One Tell Angela That Farmer Wants A Wife Is Set On A Farm?
As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?
PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel
Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.
Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign
Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.
GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers
If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer
Mastercard Nabs Florencia Aimo From Marriott International
Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.
Bastion Agency Appoints Cheuk Chiang As New ANZ CEO
Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.
Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport
B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.
Macca’s Marketing Director, Samantha McLeod On Big Mac Chant: “What Was Once Old Is Now Cool Again”
Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.
World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024
Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.
Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.
The Fred Hollows Foundation Appoints Ardent For PR
Yes, we all like to have a joke at PR's expense. But sometimes it does important work, like this.
AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows
Has your philosophy & anthropology degree left you with nothing but a huge HECS debt? Here's what you should've studied.
Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media
Do you love a buzzword? Now you can add anamorphic to the list as it relates to billboards, not a colleague's ears.
MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
A pop-up restaurant staffed by MasterChef contestants! That's fine dining prices for first-year apprentice chef cuisine!
Amanda Laing Announces Resignation From Foxtel Group
Foxtel's chief commercial & content officer heads for the exits. Read nice things the bosses said about her right here.
The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
It's nice when brands respectfully acknowledge ANZAC Day.
Howatson+Company Acquires Akkomplice
Large indie acquires a slightly smaller indie. Much like a shark eating a tuna, just with less thrashing and blood.
Google Delays Third-Party Cookie Deprecation Again
In good news for the sale of picture library biscuit photos, Google continues to tease over the end of cookies.
Education A Low Priority For Aussies More Concerned With Cost Of Living Forethought Study Reveals
Study finds Aussies cutting back on education due to cost of living. Booze & Uber Eats sales remain largely unaffected.
“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
B&T always happy to promote the anti-cancer cause. Even brands that massively overdo it with the hot pink.
The Unapproved Climate Certification Allegedly Causing Mass Greenwashing
Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.
TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges
MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.
Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit
A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.
Industry Shares Trends Shaping The Industry This International Creators Day
B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.
Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.
Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo? Show this to your boss.
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.
Smile For A Good Cause: The Social Media Campaign Giving Back To The Community
Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.
Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.
Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.