Youth Fashion Label Unveils Campaign Using Models With Unique Skin Conditions

Youth Fashion Label Unveils Campaign Using Models With Unique Skin Conditions
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British female fashion brand Missguided has continued with its unique and quite revolutionary marketing unveiling its latest #inyourownskin campaign that features six different models all with unique skin features.

The youth retailer enlisted the models that had psoriasis, scars, albinism, birthmarks and freckles.

Screen shot 2018-05-16 at 7.50.09 AM

Its aim is to highlight to young women that advertising and marketing can often reject and isolate people who don’t feel part of the mainstream.

A Missguided spokesperson said of the campaign: “As a continuation of our #KeepOnBeingYou movement, we collaborated with six empowering women who have inspired us to capture their uniqueness in our #InYourOwnSkin campaign.

“These babes continue to challenge the world’s perception of beauty and exude the confidence to be comfortable #InYourOwnSkin.”

And people are loving it:

Screen shot 2018-05-16 at 7.56.02 AM

Check out some of the images from the campaign below:

Polly and her freckles

polly

Maya who as a rare skin condition called epidermolysis bullosa

maya

Beth has psoriasis 

emma

Plus-sized model Joanna has albinism

joanna

Isabella has a burn scar she suffered at age 17

lll

Mariana was born with a birthmark on her face

shot-06-639

 

 

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