Unilever’s Dove brand is back with yet another powerful campaign, this time focusing on teenage girls’ battle with self-esteem.
Called “I’m Fine”, the ad’s the work of London agency Ogilvy and also uses animation to promote Dove’s partnership with Cartoon Network’s Steven Universe series.
The spot explores the insecurities felt by four girls in the USA, Brazil, Mexico and France who use the common teen moniker “I’m fine” to cover-up how they’re actually feeling.
The ads also form the latest initiative from Dove’s Self Esteem Project, which aims to reach 40 million young people in 140 countries by 2020.
Check out the powerful ad below: