Domain has today launched a national campaign highlighting its point of difference as a true partner of the Australian property industry.
Domain CEO Jason Pellegrino said: “While our competitor is buying outdoor billboards, newspaper ads and TVCs to say it is the ‘only place’… we would never say we do Australian property alone.
“Domain is proud to work alongside more than 12,000 residential real estate agencies and millions of Australians to help with all of life’s property decisions.
“REA’s ‘only place’ is a lonely place without the Australian property industry.
“We felt it was right to take a stand on this important issue”.
Domain is running national advertising and has written to real estate agent partners to highlight their important place as the Australian property industry.
Domain’s products and services are differentiated and highly effective and will be turbocharged through a new and deeper partnership with its major shareholder Nine Entertainment.
Pellegrino said: “Our partnership with Nine means we will have even more exciting opportunities to deliver on soon, seamlessly bringing the property industry onto TV and into the living rooms of 19 million Australians each month.
“Online, Nine will allow us to reach eight million Australians each month, nearly five million of which are not currently Domain users, according to Nielsen data”.