Dentsu Aegis Network Unveils New Advertising Solution In Australia

Dentsu Aegis Network Unveils New Advertising Solution In Australia

Dentsu Aegis Network is the first communications group in Australia to develop a true people-based digital advertising solution with today’s announcement that M1 will soon launch locally.

M1 is Dentsu Aegis Network’s people-based planning and activation platform – a central global resource that will serve all of the network’s agency brands. Australia is the second global market behind the US to introduce M1.

Dentsu Aegis Network CEO ANZ Simon Ryan said, “Designed to help our clients reach real people at scale, M1 enables us to leverage what we know about a person and their passion points to tailor their ad or content experience while optimising digital activations for effectiveness, efficiency and brand safety.”

“M1 is the first phase of realising our vision for media planning and activation to be people-based, underpinned by deterministic information related to real people.

“Dentsu Aegis Network is the leader in data and programmatic and will continue to offer an integrated planning and buying service across all media touch points.

“M1 further bolsters our accountability and effectiveness in delivering business results for our clients.”

M1 will capitalise on the increasing scale of global addressable media opportunities and the industry-wide desire for better accountability of media reach and impact.

M1 campaigns in the US have resulted in 20 per cent improvement in performance, 25 per cent improvement in unique audience reach, with the added benefit that 100 per cent of the spend is reaching the intended audience (real people vs. proxies) helping to address industry issues with ad fraud.

M1 Australia General Manager Ollie Fifoot has led the local development of M1 over the past 18 months.

“We believe the future of our industry is a personalised and addressable one; requiring a holistic understanding of people’s behaviours and motivations,” he said

“It’s exciting to be launching M1 in this market and to be part of something that is at the forefront of our industry.

“Through our approach to people-based marketing – allowing us to reach individuals with messages that are relevant and interesting – we are truly riding the next wave of progression in marketing to the benefit of our clients and their audiences.”

M1 will support all Dentsu Aegis Network agency brands to deliver people-based media planning and activation to clients.

M1 uses data gathered from many different sources, including DataSource, Dentsu Aegis Network’s proprietary database of consumer data, allowing Dentsu Aegis Network to build and create the most appropriate group of people or audience for a marketing campaign.




Please login with linkedin to comment

Dentsu Aegis Network simon ryan

Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]