McDonald’s in France has always liked its print ad campaigns with a minimalist approach. A few years back it featured zoomed-in close-ups of the burgers sans any words of logo. Then in 2014 it tuned the images into cartoons for a similar campaign.
Fast-forward to 2017 and the burger giant’s long-standing agency, TBWA Paris, has unveiled its newest iteration – simple cartoons of empty McDonald’s wrapping and cartons.
Yep, it’s just simple cartoons of a Big Mac, fries and nuggets cartons with the odd crumb; no catchy slogan and no arches logo either. Clearly, TBWA reckon Macca’s menu items are so well known they need very little marketing indeed. Check out the work below: