The Cost Of Having A Baby Put Under The Spotlight In Cute French Campaign

The Cost Of Having A Baby Put Under The Spotlight In Cute French Campaign
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As anyone who’s had one will attest, newborn babies can be as expensive as they are delightfully cute.

And that’s the premise of a new campaign for French hypermarket retailer E. Leclerc.

The spot’s the work of Parisian agency BETC and follows a young woman discovering she’s pregnant and announcing the news to her slightly terrified partner.

B&T won’t spoil the gag and check it out for yourself below:

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