Controversial Lingerie Label Honey Birdette Back With Racy Christmas Campaign

Controversial Lingerie Label Honey Birdette Back With Racy Christmas Campaign
SHARE
THIS



[B&T advises this story contains imagery of an adult nature that may not be safe for some workplaces] There appears to be no stopping racy Aussie lingerie label Honey Birdette which, despite ongoing controversy, has just released its 2017 Christmas campaign.

The 50-second social media TVC and in-store poster campaign comes complete with the brand’s buxom models, minimal underwear and a very nervous looking Santa Claus all with the tag line ‘We gave Santa the night off, sorry kids!’ Check it out below, but again, B&T warns of its suggestive nature.

The brand has continued to court controversy with its racy marketing strategy. A number of shoppers – namely mothers with small children – have complained about the inappropriateness of  in-store marketing posters that can be viewed by passersby.

An online petition has reportedly gathered 56,000 signatures to have the posters removed, while others have called for boycotts of Honey Birdette stores.

However, Westfield management has so far resisted calls for the imagery to be banned.

There has also been reports of Honey Birdette staff being harassed and threatened.

A recent campaign titled “Office party” where lingerie-clad models cavorted with people at an office Christmas party was also widely condemned for promoting sexual harassment.

However, the brand had dismissed any complaints about its marketing, suggesting you see more skin at a beach than you do at any of its stores.

The brand’s CEO, Eloise Monaghan, said of the complaints: “You’ll see more flesh at the beach or Pitt Street at 12am on a Friday.

“It’s absolutely ridiculous, there’s no difference from any other lingerie company or any other swimwear label, and in fact there is less flesh.

“We’ve spent the last 11 years empowering women, all this group wants to do is disempower women, it’s 2017 it’s time to grow up,” Monaghan said.

Please login with linkedin to comment

Honey Birdette

Latest News

Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence
  • Advertising
  • Marketing

Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence

Aussie Pooch Mobile recently took out the number one spot in the Marketing category of this year’s Topfranchise Awards organised by 10 Thousand Feet Research and online marketplace SEEK Business. B&T sat down with Aussie Pooch Mobile’s marketing manager, Tracy Sullivan, to chat about the strategy behind their success. Why have you focused on online […]

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move
  • Marketing
  • Media

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move

Independent research consultancy, Nature, has announced an interstate expansion with the establishment of a Sydney office in the New Year. The announcement comes off the back of the business being recognised as Research Agency of the Year at the B&T Awards in November. According to Nature’s founder and managing director, Chris Crook, the move is a natural […]

by B&T Magazine

B&T Magazine
Paper Moose & Skillsroad Tackle Youth Unemployment
  • Campaigns
  • Technology

Paper Moose & Skillsroad Tackle Youth Unemployment

The NSW Business Chamber’s Skillsroad initiative has teamed up with independent makers agency Paper Moose to create an immersive, multi-touchpoint virtual reality experience. The initiative is an  effort to raise young Australians’ awareness of apprenticeships and traineeships for various careers. The digital experience, funded by the NSW Government Department of Industry, brings viewers into the […]

QMS NZ Finalises MediaWorks Merger
  • Media

QMS NZ Finalises MediaWorks Merger

QMS Media Limited has finalised terms for the merger of its New Zealand out-of-home, digital media and production business (QMS NZ) with MediaWorks, New Zealand’s leading independent radio, TV and digital business. The merger on completion will establish the newly combined QMS and MediaWorks as the largest multi-media advertising group in the country. In late […]

Headspace Australia Launches Instagram Campaign For Year 12 Students
  • Media

Headspace Australia Launches Instagram Campaign For Year 12 Students

Australian celebrities and creators are sharing their support for Year 12 students this week, in a new initiative from Instagram and headspace Australia. Launched today ahead of end-of-school exam results, #GramFam Australia features messages from ARIA winner Amy Shark, TV presenters including Lisa Wilkinson and Sandra Sully, comedian Peter Helliar, Home & Away star Olivia […]

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences
  • Media

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences

oOh!media’s audience reach has extended to well above 90 per cent of the Australian population with the integration of Adshel’s assets into the business, according to analysis of audience data. The audience reach data was announced as oOh! rebrands the Adshel assets to Commute by oOh!. Audience data from MOVE shows oOh!’s reach is unmatched […]

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer
  • Media

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer

The Australian Radio Network’s iHeartRadio Australia has teamed up with Surf Life Saving NSW (SLS NSW) for another year of ‘Surf Life Sounds’. The digital radio station features a mix of this summer’s hits, providing the official soundtrack to a safe summer at the beach while celebrating Australian beach culture. The Surf Life Sounds name […]

Sky News Bolsters Editorial Team With Two New Hires
  • Media

Sky News Bolsters Editorial Team With Two New Hires

Sky News today announced further expansion and investment in its editorial leadership team with the appointment of two new roles across its newsroom operations. Experienced television news director, Chris Willis has been appointed to the newly created leadership position of executive editor of news and talk. In this senior editorial role, Willis will have overall responsibility […]