The future of sex and intimacy looks bleak according to a new ad by condom brand Skyn.
Technology may be a boon for many things, but according to Skyn’s new ad it’s killing intimacy.
The futuristic spot feels like a scene from sci-fi flick Blade Runner and shows a dystopian future where humans are so addicted to technology they’re incapable of showing real intimacy towards one another.
Titled “Save Intimacy” the ad’s the work of creative agency Sid Lee Paris and was directed by famed ad maker, Terence Neale.
Commenting on the spot, Skyn’s head of strategic planning for global marketing, Marta Toth, said: “We needed to shift away from a functional speech to speak to a target that didn’t want to choose between safe sex and great sex.” Check it out below: