Coca-Cola’s Quirky Love Story Encourages Drinkers To Recycle

Coca-Cola’s Quirky Love Story Encourages Drinkers To Recycle

A new ad for Coca-Cola out of the UK plays down the beverage’s sugar-ladened, caffeine hit and instead encourages its drinkers to recycle the bottles and cans.

B&T Magazine
Posted by B&T Magazine

Playing on an animated “love-story” between a bottle of Fanta and a Coke Zero, the ad features plenty of nice puns and innuendo.

The two plastic bottles banter about their romance and how they kept giving it a “second chance” after being recycled again and again.

It’s part of Coca-Cola UK’s sustainable packaging strategy, which sees the company aim to recover all its packaging, as well as increasing¬†the use of recycled PET in bottles from 25 per cent to 50 per cent by 2020.

The ad was by creative agency by Ogilvy & Mather Berlin. Check it our below: