Clems Melbourne Turns Its Hand To TV In New Show For The AFL

Clems Melbourne Turns Its Hand To TV In New Show For The AFL

Following the successful launch of the AFL’s new creative platform ‘Don’t Believe in Never’, Channel 7 has commissioned the AFL and Clemenger BBDO Melbourne to produce a 30-minute TV program.

Airing tonight, Thursday March 22, following the 2018 Toyota AFL Premiership Season opening match between the reigning AFL Premiers the Richmond Football Club and the Carlton Football Club, the program titled ‘Don’t Believe in Never’ is an extended version of the short film featuring Richmond launched last week.

Featuring coach Damien Hardwick, captain Trent Cotchin, and 2017 Brownlow Medalist Dustin Martin, it plots the highs and lows of the 2016 and 2017 seasons, culminating in Richmond’s stunning 2017 Toyota AFL Grand Final win.

Julian Dunne, AFL head of marketing & insights, said, “The AFL has been delighted with the reaction to our ‘Don’t Believe in Never’ campaign so far. The three short films have organically reached over four million people, and we had so much additional interview material from the Richmond Football Club’s ‘Never’ story that we approached Channel 7 to see if they’d be interested in airing an extended version and I’m delighted to say they jumped at the opportunity.”

Simon Lamplough, managing director of Clemenger BBDO Melbourne, said, “The ‘Don’t Believe in Never’ platform is full of potential. It’s been great to see it come to life and this opportunity with Channel 7 is one of many we hope to realise with a range of AFL media and sponsorship partners this season. A big thank you to the AFL, Clemenger, Channel 7 and Finch teams for making it happen. 30 minutes of broadcast airtime is something you don’t get offered every day so I’m delighted we’ve been able to do it justice.”

Please login with linkedin to comment

AFL Clemenger BBDO Melbourne

Latest News

Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]