Nothing puts the dagger of fear into most of us like the thought of losing our mobile phones.
And now French telco Orange has captured that very feeling in a wonderfully fun spot that takes our young protagonist from a railway platform to his very own Tom Hank’s Castaway hell.
Even better, it’s all set to the B-52’s seminal hit Rock Lobster.
The ad’s the work of Publicis France and was directed by Fabrice Delacourt. Check it out below: