Burger giant Burger King is playing in the gender inequality space in a new campaign out of the US.
Admittedly, the premise is hardly a new one, with actual female customers being charged more for a box of fries that come in pink packaging.
The ad aims to draw awareness to America’s “pink tax” where women are charged more for beauty products, such as razor blades.
In the ad, customers order a portion of Burger King’s chicken fries which should cost $1.69. Except when a woman orders the same product she is charged $3.09 because they come in pink packaging.
Understandably livid, the women launch into a tirade which does give the spot some gravitas.
However, doubters could be dubious as to why a burger chain wants to play in the gender equality space given the criticism of many of the products it sells. Anyway, check out the spot below: