Proctor & Gamble’s top-selling men’s razor brand Gilette has partnered with DC Comics to unveil a high-budget, action-packed new campaign featuring the characters from the upcoming launch of the new Justice League movie due in cinemas next month.
The ad pokes fun at the razor brand’s traditional strapline and is called “The best a superhero can get”. It also includes a number of the upcoming film’s characters – Batman, Superman, The Flash and Wonder Woman – and attempts to remedy their shaving conundrums.
“How do you develop a razor for a man that already has a tool for everything?” the ad asks referring to Batman’s impressive stash of gadgetry.
The campaign also comes with on-pack promos and is designed as a fun stocking-filler this Christmas. Check out the cool – and very high budget spot – below:
Justice League is set for worldwide release in mid-November and was directed by Zack Snyder and stars Ben Affleckas Batman, Henry Cavill as Superman, Gal Gadot as Wonder Woman, Raymond Fisher as Cyborg, Jason Momoa as Aquaman and Ezra Miller as the Flash.