ALDI Australia has released the second instalment of its quirky ‘Good Different’ brand campaign via BMF.
Created by BMF, the ad aims to highlight the benefits of ALDI’s ‘everyday low prices’ positioning.
The latest instalment shows a woman opening a kitchen cupboard only to have a never-ending wave of discounted tuna fall out.
BMF general manager for ALDI Paul Coles said: “The beauty of Aldi’s every day low prices is that you’ll save money no matter what you buy – it certainly takes the stress out of keeping your grocery bill down.
“Plus, you’ll avoid ending up with a cupboard full of half-price tuna”.
The campaign includes TV, OOH, online, social, in-store and catalogue.