BMF Brings Back The Madness In Twisted New Ad For ALDI

BMF Brings Back The Madness In Twisted New Ad For ALDI
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It appears creative agency BMF’s brought back the humour in its latest work for chief client ALDI.

The new campaign is titled “Epic Reminders” and follows an elderly chap who’s lowered all his door frames to remind him of the discount grocers’ weekly specials.

The ad marks a kind of changing of the guard at BMF with outgoing ECD Cam Blackley heading to rival M&C Saatchi and this the work of creatives Alex Derwin (Blackley’s newly-minted replacement) and associate creative directors David Fraser and Dantie Van der Merwe.

Check out the hilarity below:  

Credit list:

Executive Creative Director: Cam Blackley          

Creative Director: Alex Derwin

Associate Creative Directors: David Fraser and Dantie Van der Merwe

Designer: Matthew Hughes

Head of Planning: Hugh Munro

Planning Executive: Kellie Box

Managing Director: Steve McArdle

Group Account Director: Toby Hussey

Account Director: Sid De               

Account Executive: Rebecca O’Hanlon

Agency Producers: Jenny Lee-Archee, Esta Lau

Director: James Dive

Production Company: Scoundrel

Executive Producer: Kate Gooden

Executive Producer: Adrian Shapiro

DoP: Germain McMicking

Post Production: Blackbird

Editor: Dan Lee @ The Butchery

Sound: Rumble Studios

Radio Jingles: Rumble Studios

Engineer (Radio): Cam Milne 

Composers (Radio): Johnny Green and Lance Gurisik

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