One of the first rules of advertising is arguably don’t mercilessly rip the shit out of your audience.
However, that rule appears to have gone out the window in a witty and savage new ad in the UK promoting the arrival of famed US beer brand Bud Light to the country.
The clever, clever work is by creative agency Wieden+Kennedy London and basically is one long piss-take of the hipster imagery and cliches so often peddled out by advertising agencies.
Featuring horse-riding hipsters in kimonos at a beach (presumably not in the UK) the ad is accompanied by a biting soundtrack that sings about its “super-cool girl with aspirational friends, lifestyle ad with Bud Light at the end.” But don’t take our word for it, check the spot out below:
Commenting on the ad, Wieden + Kennedy London’s ECD, Ray Shaughnessy, said: “The ad aims to give Bud Light a distinctive voice in the UK beer world. We’ve tried to make it clear that this is a co-ed beer brand having a laugh because – wait for it – turns out both men and women enjoy beer as well as a chuckle.”