Australian Women’s 15s World Cup Bid Kicks Off

Australian Women’s 15s World Cup Bid Kicks Off

“It’s 2018”, is something you hear a lot when you talk to the players, coaching staff and fans involved in Rugby AU’s bid for the ‘Rugby World Cup Women’s 2021’ tournament.

There is this sense that they are not only ready for a greater stage, but raring to go.

As one player said “Ready?! We’re more than ready! Let’s go!!!”

2021-WRWC-BID_digital-assets-1200x628_FA1

While wider cultural movements like #TimesUp rightly reflect positive steps towards greater equality for women, the Wallaroos and Rugby AU are determined to put this agenda even more on the front foot when it comes to the bid for the World Cup.

15’s Head Coach Dwayne Nestor revealed that the Wallaroos focus on being ‘unyielding’ and you can see this in the way the team break down barriers across the board.

2021-WRWC-BID_digital-assets-1080x1080_FA10

The grit and determination the Wallaroos showed in the last World Cup, is equally sweeping past ‘old boys club’ perceptions in 15’s rugby, raising the profile of women’s sport as a whole and championing Australia as a world class contender.

2021-WRWC-BID_digital-assets-1080x1080_FA1

This kind of challenger spirit is exactly why RYVL Channelzero felt they were the perfect fit to help Rugby AU bring the bid to life.

They successfully won a competitive pitch with their idea “We’re Ready”. The idea not only resonates strongly with Rugby AU, players and fans themselves, but also reflects the readiness of the world class facilities available in the proposed host region – the Hunter Valley and Newcastle.

2021-WRWC-BID_digital-assets-1080x1080_FA5

Campaign hashtags #Ready and #BackTheBid will aim to engage wider support on social media.

Belinda Wearne, GM of RYVL Channelzero commented: “Channelzero, is all about challenging outmoded ways of thinking, so when we got the chance to support Australia’s bid for the Women’s 15’s World Cup, it was a match made in heaven.

“We are proud to help raise the profile of women’s 15’s, which in turn will elevate the profile of women’s sport and inspire young players yet to be discovered.

“We are looking forward to working shoulder-to-shoulder with the team at Rugby AU and going after the bid with all the challenger spirit the Wallaroos are famous for.”

2021-WRWC-BID_digital-assets-1080x1080_FA7

Chief Commercial Officer for Rugby Australia, Cameron Murray also said: “Channelzero combined well with the Rugby Australia bid committee and the wider Australian Rugby community to capture the view of our community.

“We’re ready and we want to host the 2021 Women’s Rugby World Cup.”

“The team’s energy and creativity shone through in their work and we’re proud to have worked on this project with the Channelzero team.”

Key next steps in the bid are a formal submission on the 10th August and World Rugby is expected to announce the winner of the right to host the 2021 Women’s Rugby World Cup in November.

To get behind the bid, use the tags #Ready, #Backthebid or #Australia2021 on social media. For more info, visit australia2021.com.au




Please login with linkedin to comment

australians womens World Cup

Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]