This week, Australia Post launched a new integrated campaign championing small businesses across Australia.
The campaign, developed by Y&R Melbourne, will run across out of home, radio and digital.
The campaign showcases four small business stories, each of which currently uses Australia Post’s services to help with logistics and presentation of packaged products.
Check out the spot here:
Says Rebecca Burrows, General Manager of Business, Australia Post: “Australia Post has been building infrastructure to help businesses connect, trade and grow for over 200 years.”
“This campaign creatively signals that this movement continues, by bolstering our small business offering through new products, services and partnerships that are relevant and valuable for Australian small business to be successful.”
Matt Farrugia, Managing Partner, Y&R Melbourne, added: “Small businesses are the backbone of Australia’s economy. From employment, through to supporting the rise of entrepreneurs in Australia.
“Australia Post is in the perfect position to leverage its technology and infrastructure to help small businesses thrive.”
Client: Australia Post
General Manager of Small Business: Rebecca Burrows
Head of Small Business Marketing: Chantelle Lane
Caravana: Jackie Jennings
United Make: Mond Qu
Magpie Goose: Maggie McGovern
Archie Rose: Dave Withers
Creative Agency: Y&R Melbourne
Chief Creative Officer: Paul Nagy
Executive Creative Director: Jake Barrow
Senior Art Director: Kieran Moroney
Senior Copywriter: Katie Britton
Planning Director: Michael Hyde
Account Director: David Gallo
Senior Producer: Zoe Rixon
Photography: Hell Studios
Photographer: Tom Franks
Production Company: Nice Bike
Director: Adam Ciancio
Producer: Tanya Stankovic
Media Agency: Dentsu X