Arnotts Finds Aussies Are Cracked On Crackers

Arnotts Finds Aussies Are Cracked On Crackers
SHARE
THIS



National research released this month shows that in the last year, Australians have bought more savoury biscuits than the weight of over one thousand Sydney Harbour Bridges combined – 59 million tonnes to be exact!

Over the past 12 months, 83.6 per cent of Aussie households purchased Arnott’s savoury biscuits and every-day Australia consumes:

  • 230,000 packs of Shapes
  • 100,000 packs of Jatz
  • 43,000 packs of Vita-Weat

It’s therefore no surprise that there are endless traditions and memories linked to serving and sharing crackers.

They are a part of the quintessential Australian lifestyle, passed down through family generations and shared between groups of friends.

But Arnott’s believes there are plenty of unique and lesser-known Shapes-eating rituals and moments across the nation yet to be uncovered.

Search For Australia’s Unique Cracker Rituals

To celebrate Australia’s undeniable love of crackers, especially Shapes, Arnott’s launched its national #whatacracker campaign; calling on all savoury biscuit-lovers far and wide to share how they enjoy Arnott’s Shapes on the Arnott’s Shapes Facebook Page.

The top ten entries will win a year’s supply* of their favourite Arnott’s Shapes flavour.

 

When it comes to crackers, we know that Aussies believe sharing and connecting with others is important.

When serving plain or savoury crackers or salty snacks, 54 per cent of Aussies feel that it is important that they are good to share, so maybe your ultimate cracker ritual involves a bestie or family member.

Live Mix ‘N Match Shapes Pop-Up

The #whatacracker campaign will also come to life at the end of this month when a giant Shapes box takes residence at the iconic Sydney Overseas Passenger Terminal on Friday 22 and Saturday 23 June, allowing visitors to enter and create their very own personalised selection of Arnott’s Shapes.

Visitors can mix n’ match their own combination of Arnott’s Shapes flavours and snap their #whatacracker moment against the backdrop of the Opera House and Sydney Harbour Bridge.

So, get crack-er-ing!

Entries close 30 June 2018.

For more information on how to enter the competition, visit the Arnott’s Shapes Facebook page.

The winner will be announced via Arnott’s Shapes Facebook on the 6 July 2018.

Years supply equates to 52 family size boxes.

More information on the live event below:

  • When:
    • Friday 22 June 10am – 6pm
    • Saturday 23 June 10am – 6pm
  • Where:
    • Sydney Overseas Passenger Terminal, 130 Argyle St, The Rocks, NSW 2000

Please login with linkedin to comment

arnotts

Latest News

Ipsos Appoints Ex-Nielsen Exec As CEO Of South East Asia
  • Media

Ipsos Appoints Ex-Nielsen Exec As CEO Of South East Asia

Ipsos chairman and CEO Didier Truchot has appointed former Nielsen executive Suresh Ramalingam as CEO of South East Asia. Ramalingam’s remit includes Singapore, Malaysia, Thailand, Indonesia, Vietnam and the Philippines, with immediate effect. Ramalingam joins Ipsos from Nielsen, where he worked for more than two decades in various leadership roles covering the Middle East and Africa, South East […]

adblock popup web banner concept. isolated vector
  • Opinion

How To Reach The Unreachables

The unreachables may sound like the Indian caste system but, as you'll learn here, it's some newfangled marketing term.

Opinion

by B&T Magazine

B&T Magazine
Instagram Video: We Are Living In A Vertical World
  • Co-Lab

Instagram Video: We Are Living In A Vertical World

The way people record, share and replay their lives has changed dramatically since the advent of Facebook-owned Instagram. Once a place where only static, filtered photos could be uploaded, Instagram now offers photo and video uploads, shopping features, direct messaging and several other tools serving users and businesses. However, for Instagram head of business Jim Squires […]

by B&T Magazine

B&T Magazine
Yes! It’s Virtual Reality Demystified
  • Co-Lab

Yes! It’s Virtual Reality Demystified

Virtual Reality has been a staple of science fiction for some time, Though, in terms of real-life application, the world is still coming to grips with what the tool can offer us. In recent years, tech experts, doctors, medical students and videographers have used the tool as a way of exploring worlds not normally accessed in […]

by B&T Magazine

B&T Magazine
Facebook Messenger: The New Age Of Communications
  • Co-Lab

Facebook Messenger: The New Age Of Communications

The unparalleled success of Facebook-owned Messenger can be pinned down to its ear to the ground approach with users. Consistently listening to its user base of more than one billion, Messenger’s ability to stay not only on trend but well ahead of it has allowed the app to become a global tool for communication; be that […]

Industry Generates A Record $10.5m For Social Impact
  • Media

Industry Generates A Record $10.5m For Social Impact

UnLtd, the media, marketing and creative industry’s social purpose organisation has announced a total industry contribution of $10.5m to social impact in FY18. The total value of funds, services, inventory and time donated by the media, marketing and creative industry increased by 21per cent compared to the previous financial year due to a growth in […]

Women In Media Profile: Danni Wright
  • Media

Women In Media Profile: Danni Wright

We'd be headlining Danni Wright's Women in Media profile the "Wright stuff" if it wasn't utterly predictable and naff.

by B&T Magazine

B&T Magazine
Posterscope Promotes Two
  • Media

Posterscope Promotes Two

Posterscope, Dentsu Aegis Network’s specialist out-of-home agency, has promoted Ryan Hedditch to the newly created position of national head of strategy and Samantha Summers to Sydney Group Business Director. In his new role, Hedditch is charged with driving the continual improvement and transformation of the Posterscope offering to clients and partners. Summers’ promotion will see her lead […]

Outbrain Accelerates Growth With APAC Promotions
  • Media

Outbrain Accelerates Growth With APAC Promotions

Native discovery platformOutbrain has announced several movements in its regional leadership team, with plans to make more new hires. This comes on the heels of two senior appointments it made in February, after closing a record year in the region with expansion into new markets. Yoav Tourel has been promoted to head of sales for […]

Clems Syd & Extra GUM Unveil YouTube Digital Stage
  • Media

Clems Syd & Extra GUM Unveil YouTube Digital Stage

YouTube EXTRA Gum has launched EXTRA Support Acts, a program created to support Australia’s up and coming musicians by transforming pre-roll ads on YouTube into a digital support stage. It has been created in partnership with Clemenger BBDO Sydney as creative lead, Universal Music Australia and BRING for talent and music strategy and content, MediaCom and YouTube. The […]

OMD Australia Tops 2018 RECMA Rankings
  • Media

OMD Australia Tops 2018 RECMA Rankings

OMD Australia has taken the top spot for Australia’s Number 1 media agency in size, according to RECMA’s 2018 ‘Overall Activity Volume Rankings’ report released last week. Additionally, the company was named first in profile classification with a dominant profile for the 3rd consecutive year, along with vitality ranking and structure ranking. Furthermore, OMD Australia was also named […]

Red Agency Bolsters Sydney Team
  • Media

Red Agency Bolsters Sydney Team

Judging by the image, it seems Red Agency may have had no staff whatsoever prior to this hiring spree.

Nine Appoints Editor For 9Honey
  • Media

Nine Appoints Editor For 9Honey

B&T's editor coincidentally spilled honey on his shirt while typing this. And by typing, we mean copy and pasting.

Y&R Sydney Scores Best&Less   
  • Advertising
  • Media

Y&R Sydney Scores Best&Less  

Y&R wins Best&Less amid rumours the clothing shop its changing name to 'Somewhat OK&Reasonably cheap'.