Apple Plays To The Fashion Set in Super Cool New X Campaign

Apple Plays To The Fashion Set in Super Cool New X Campaign
SHARE
THIS



Apple’s new X smartphone may cost upwards of $1,800 in Australia, but the brand is definitely pitching it towards the Gen Y crowd, if its latest campaign is anything to go by.

Following on from last week’s rather cool “Unlock” campaign that highlighted the X’s facial recognition features, comes its latest spot that shows just how easy it is to use your X to buy things (that you probably don’t need).

The latest ad, titled “Fly Market”, features a group of young men shopping for fashion at a trendy flea market and is all set to Vulfpeck’s tune Back Pocket. Check out the fun below:

Please login with linkedin to comment

Ad campaigns Apple

Latest News

MCN Announces Key Exec Appointments & Unveils New Brand
  • Marketing
  • Media

MCN Announces Key Exec Appointments & Unveils New Brand

Multi Channel Network (MCN) has announced four key executive appointments to lead its new, transformed organisational structure. Nick Young, MCN’s national sales director, has been promoted to chief sales officer, responsible for sales and revenue growth for all MCN divisions (TV, digital, mobile, sport and digital out of home). MCN’s chief commercial and corporate development officer, […]

Luminoso Launches Revolutionary Business Model
  • Media

Luminoso Launches Revolutionary Business Model

Marketing, technology and creative recruitment firm Luminoso is disrupting the recruitment industry with the launch of a new business model that puts its customers’ interests above short-term revenue. Under the new business model, Luminoso will no longer bill its clients on the first day a successful candidate starts work. Instead, it will share the risk […]