Amart Plays For Laughs In Three New Spots From Y&R Brisbane

Amart Plays For Laughs In Three New Spots From Y&R Brisbane
SHARE
THIS



Following last month’s new brand platform launch campaign for Amart Furniture, Y&R Brisbane has released three new executions for the furniture, outdoor and bedding store.

The new spots in the ‘I got it at Amart’ campaign feature a mic-dropping mum with a lip-synching bub, an embarrassing dad and an unlikely pair of Riverdancers showing off their excitement at their new furniture in unexpected ways.

“The pride you feel when you score a great deal on quality furniture expresses itself in many ways,” said Brendan Greaney, executive creativedirector Y&R Brisbane.

“Like when you love your new leather couch so much, you spontaneously start Riverdancing. It’s a fertile platform we can continue to explore and evolve.”

The new executions in Amart’s brand and retail campaign recently launched, are rolling out across television, radio, out of home, digital and in-store experience. Further executions are planned for the coming weeks and months as Amart continues its national expansion.

CREDITS:

Client: Amart Furniture

CEO: Lee Chadwick

General Manager – Customer: Rodica Titeica

Head of Creative: Bradley Chard

Advertising Co-ordinator: Courtnee Waterson

Agency: Y&R Brisbane

Chief Creative Officer: Paul Nagy
Executive Creative Director: Brendan Greaney
Associate Creative Director: Chelsea Parks

Senior Art Director: Andrew Leftley

Head of Broadcast and Content (Melbourne): Sheridan Wadelton
Broadcast and Content Producer: Sarah Ferrier
Managing Director: Adam Kennedy
Head of Strategy: Andrew Kolb
General Manager: Fiona Caird
Account Director: Lynsey Murtagh
Account Manager: Natasha Kent
Studio Manager: Santi Drane
Senior Retoucher: John Shard
Editor: Grif Englander

Production: FINCH
Director: Alex Roberts

Producer: Cath Anderson

Editing House: ARC EDIT

Editor: James Ashbolt
Grade/online: Nakatomi
Sound: Cutting Edge Brisbane

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?