ALDI Unveils ‘Al & Di’ Characters In Back to School Campaign Via BMF

ALDI Unveils ‘Al & Di’ Characters In Back to School Campaign Via BMF
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The summer holidays are soon coming to an end and the start of school means the beginning of countless shopping lists – from learning books to stationery to leather school shoes – all in time for the new school year.

ALDI knows back to school shopping can be a bit of a chore – with endless items and multiple stops – especially when you could still be enjoying summer holidays. And that’s why ALDI is putting the fun into going back to school through the adventures of AL & DI.

This year sees AL & DI go back in time, escaping dinosaurs and mummies, as they collect all the goodies for the school year ahead.

The animated characters reveal an incredible Special Buys Back to School sale, with everything from notebooks and shoes to backpacks and lunch boxes, selling for less than $20. Not forgetting a wide variety of tasty lunchbox favourites to keep the little ones active all day and with no artificial colours storewide there is even more reasons to stock up at ALDI.

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