Airline Forced To Pull World Cup Ad It Shot In Kiev After It Insulted Hosts Russia

Airline Forced To Pull World Cup Ad It Shot In Kiev After It Insulted Hosts Russia
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Germany’s national airline Lufthansa has found itself with a fair bit of explaining to do after it filmed an ad for next week’s FIFA World Cup in Ukraine instead of the actual host nation, Russia.

Russia and the Ukraine aren’t the friendliest of neighbours to say the least, to the point they despise one another, while there’s ongoing military tensions on the border, namely around the disputed area of Crimea.

Lufthansa’s ad was shot in the Ukranian capital Kiev for “logistical reasons” and made to look like it was Russia.

Sadly, the ad has now been pulled and the airline forced to apologise. “We sincerely regret and apologise for this that is why Lufthansa at the weekend already removed the video from all social media platforms,” the company said in a statement.

Check out the offending ad below which, it has to be said, looks a lot of fun despite B&T’s ability to find one with English subtitles. But, as our German friends say, “Genießen”.

 

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