AFL Star Jimmy Bartel Named As Bonds Father’s Day Ambassador

AFL Star Jimmy Bartel Named As Bonds Father’s Day Ambassador

Jimmy Bartel has been announced as the face of Bonds underwear, starring alongside his son Aston in the campaign.

Bartel joined the Bonds family earlier this year for the launch of Bonds Baby Search and now takes over the reins from sports legend Pat Rafter. With big shoes to fill,Bartel can be seen modelling Bonds latest collection of Men’s underwear that caters to men of all tastes.

image001-1

Jimmy Bartel is a three-time AFL premiership player, Brownlow medallist, Norm Smith medallist and recently retired from football to focus on his family, his son Aston and matters close to his heart, such as domestic violence. Redefining masculinity, the ex-Geelong Football Club champion is campaigning to reduce Australia’s shocking rates of domestic violence, and is questioning old notions of what it is to be a `man’.

Named as AFL’s sexiest player 7 times, Jimmy appears at ease in the new Bonds campaign, modelling their latest range of Men’s underwear and apparel. Another hero of the campaign is Jimmy’s gorgeous 20-month-old son Aston who is a natural in front of the camera modelling Bonds collection.

The announcement of Jimmy Bartel as the face of Bonds Underwear lands just in time for Father’s Day as Dads around the country celebrate their families.




Please login with linkedin to comment

Ogilvy & Mather Sydney The Bastion Group

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]