Advertiser In Strife For Using Petite Models To Sell Plus-Sized Tights

Advertiser In Strife For Using Petite Models To Sell Plus-Sized Tights
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Online shopping site Wish.com has found itself in a spot of body-shaming bother after it used petite models to advertise plus-sized women’s tights.

Wish.com appears to sell cheap Chinese apparel and the offending ads appeared in the US and have been called out by the website Yahoo Lifestyle.

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The company has apparently been called out previously for the poor quality of its garments and the late shipping.

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There are several versions of the offending ad including the model standing in one of the legs of the tights to show how roomy they are. There’s also a rather odd image of a man modelling the tights.

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Naturally, social media users were none to happy with Wish’s advertising direction. “It’s a pretty poor advertisement. How is that going to make anybody want to buy the tights?” wrote one. While another added: “The PC crowd is not going to like this, they hate non-fatties.”

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However, another offered this rather sage advice: “That’s not offensive at all. It’s just showing what the fat cows can look like, if they go on a diet.”

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