Unilever has launched an out-of-home ad campaign for its Continental Cup A Soup brand using a new JCDecaux outdoor panel format which dispenses product samples.
Developed by Mindshare in collaboration with JCDecaux, the campaign runs across the new ‘call to dispense’ Citylight panels, where passers by need only call the free mobile number displayed on the Citylight for the panel to dispense a single serve packet of Cup a Soup Sensations.
The campaign will run across five sites in Sydney, Melbourne and Brisbane.
The campaign aims to engage consumers and encourage widespread trial of the new Cup a Soup range.
The specially designed sampling Citylights are live on the streets of Sydney, Melbourne and Brisbane between 7am and 7pm every day until April 16.
Credits: client Unilever, agency Mindshare, media network JCDecaux