The Sunday Telegraph will launch its annual Australia Day bucket hat campaign this weekend.
This year the hat promotion is supported by a marketing campaign commencing on Thursday January 19, utilising elements of the successful “Sundays Best” brand positioning.
Produced by creative agency AJF partnership, the campaign is being supported by an extensive communications campaign featuring TV, radio, digital, in-paper advertising and point of sale.
Credits: creative agency – AJF Partnership, creative Director – Adam Rose, production Company – Film Construction, director – David Wood, producer – Warwick Boulter
media agency – Zenith Optimedi