Origin Energy has released a new instalment of its Origin Sustainability Drive campaign revealing the competition’s winners.
The TV spots by DDB Melbourne introduce the competition’s winners, their motivations and the energy efficient transformations they underwent to claim the $1 million prize.
The Origin Sustainability Drive competition launched in March and encouraged communities to band together for a chance to win $1 m worth of energy efficient technology. To read B&T’s story on the campaigns launch click here.
Linda French, Origin Energy brand and communications manager, said: “The response to the competition – 36,495 nominations and nearly 9,000 very creative entries – proved what we suspected; that Australians have a real hunger to both reduce their energy bills and their impact on the planet.”
The campaign launched on Sunday September 25 across TV, print and online media.
Credits: client Origin Energy, agency DDB Group Melbourne, executive creative director Grant Rutherford, creative directors Brendon Guthrie, Tim Holmes, creatives Andy Segal, Dale McGuiness, Rod Vallis, TV Production Carol Sinclair, account service Kylie Connor, Melissa Fullarton, production house The Feds, director Ben Lawrence, producer Rebecca Bennett, photography Carlos Alcaide, media agency Universal McCann.