Jeep has launched a print execution for its "Don't Hold Back" compass campaign.
The‘Don’t hold back’ brand campaign which positions the Jeep Grand Cherokee as the ‘ultimate search engine’.
A previous 30-second spot features internet surfers typing in search phrases such as “nice butt”, “weekend escape”, “child minding”, “rock track” and “luxury”. Different aspects of the vehicle are then displayed as the answer to their online search queries.
Chris Jeffares, managing director of CumminsRoss – the agency behind the campaign-said: “The latest Grand Cherokee works is part of our powerful screen-led strategy, with strong digital and TV components that capture the class-leading essence of the Grand Cherokee, dramatising its capabilities and aligning it to the most common of automotive buying behaviours in search.”
Credits: client Jeep, agency CumminsRoss