Insurance Australia Group (IAG) will launch campaigns for its South Australian and Western Australian insurance providers, SGIC and SGIO respectively, to promote the providers' portable contents home insurance options.
Created by Whybin\TBWA\Tequila, the campaign will include a re-branded version of the NSW NRMA TVC for SGIC, and a local TVC for SGIO featuring players from the the West Coast Eagles.
The spot highlights that many portable valuables that are lost, damaged or stolen each year and that the brand's new Portable Contents Option on home insurance means customers don't need to list their portable items that are under $10,000 to ensure they’re covered.
West Coast Eagles players Josh Kennedy, Andrew Embley, Scott Selwood and Matt Priddis feature in the ads.
The campaigns commence this Sunday and will run across TV, online and print. The WA campaign will also feature an interactive activation that gives residents the chance to win various prizes.
Credits: client IAG, creative agency Whybin\TBWA\Tequila, production company Luscious International, director Sam Bryant, media agency Mediacom