Funny faces work for Devondale Fast Start

Funny faces work for Devondale Fast Start

 

There’s nothing like humour to gain an audience’s attention and DDB Melbourne’s latest effort for Devondale’s Fast Start has the laughs in spades.

The two 30 second TVCs called Sunshine Bubble and Man-child put a humorous spin on the after-taste face of drinking Soy.

“We had a good laugh when we came up with these executions and there was no better comedic director in Australia than Tim Bullock to bring them to life. A great example of strong strategy brought to life by humour,” says DDB executive creative director Darren Spiller.

The TVCs are supported with outdoor advertising, strategically positioned on approach to the front of the supermarket and in-store advertising at the point of sale.

http://www.youtube.com/watch?v=cqBYF2jPB54

Credits: Suzanne Douglas general manager innovations, marketing and special projects, Adam Hamilton marketing manager, executive creative director Darren Spiller, creative director Simon Bagnasco, copy writer Robbie Brammall, art director Ant Hatton, head of broadcast Simon Thomas, production company Prodigy Films, director Tim Bullock, executive producer/MD Jonathan Samway, producer Julianne Shelton, offline edit Adam Wills, grade Edel Rafferty, Method Studios, online edit Ziggy Zigouras, method studios, sound design Colin Simkins, Gusto Music, media Carat Melbourne.




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]