Expedia plays with 3D cinema 16 May 2012 0 comments Online travel company Expedia has leveraged the popularity of The Avengers film with a 3D cinema advertisement that plays directly before screenings of the blockbuster.
LivingSocial bubbles with deals 16 May 2012 0 comments The bubbles in group-buying site LivingSocial’s logo have been brought to life in a new brand campaign.
OMO puts its achievements to the front in ad 15 May 2012 0 comments OMO Front Loader washing detergent leverages research by independent consumer group Choice in its new television ad with the tagline “Choice says it cleans the best”.
Rimmel plays with Instagram 15 May 2012 0 comments Rimmel London is jumping on the rising popularity of photo-sharing app Instagram and is launching a social media campaign utilising the app.
Silver screen turns rainbow in Sydney Film Festival campaign 15 May 2012 0 comments Boccalatte has created a kaleidoscopic, integrated campaign for the 2012 Sydney Film Festival, launched last week.
Fairtrade lectures on karma 14 May 2012 0 comments Fairtrade Australia and New Zealand has launched its ‘Fairtrade Karma’ campaign which includes an interactive film where users can create their own alternate ending.
Lexus take on the Germans in new heart racing ads 14 May 2012 0 comments Saatchi and Saatchi Sydney has created an aspirational new advertising campaign to help luxury car firm Lexus “take on the Germans”.
Take a short break with P&O Cruises 14 May 2012 0 comments P&O Cruises has launched a Facebook app designed to help holidaymakers plan a short cruise break with their friends.
Stripped back ad to encourage Victorians to quit 14 May 2012 0 comments JWT Melbourne has created a “stripped back” TV advertising campaign for Quit Victoria it says will cut through the clutter in ad breaks.
Mission Australia targets gamblers 14 May 2012 0 comments Mission Australia has launched a campaign to spread awareness about its new gambling counselling service.