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 [BLOG HOMEPAGE]  [BLOG INFO] 
No free ride setting a marketing budget   (29/06/2009)
By Guest Blogger
Many small business managers and quite a few marketers worry about the amount of money they allot to marketing. A very reasonable concern of course, particularly in these tough times.

So, when setting budgets for the forthcoming period, what do most people do? "How much did we spend last year and should next year be more or less?"

We all know that's less than ideal, but often it just seems too hard to start with a blank sheet of paper, set our marketing objectives, plan ways to achieve those objectives, catalogue the marketing initiatives required, then cost them. Hey presto, a budget. And of course, it does happen this way in many businesses, but there can be niggling doubts. Is it too much? Too little? This is when we may be tempted to ask, "Well what proportion of my total revenues am I putting into marketing, and how does that compare with other similar businesses, particularly my competitors?"

The idea of marketing spend benchmarks is seductive. It would be reassuring to know that others are coming to the same conclusions as we are. But very little examination reveals that while it may seem reassuring, it is a flawed method of comparison and may be downright dangerous.

Consider benchmarking, if we could, against our competitors. It is very likely our competitors will not have the same market share as we have, so right there we can see it would be risky to use such a benchmark. If you are the clear market leader and your main competitor is trying hard to take some of your share, he may decide to live with reduced margins to allow him to put a higher proportion into advertising. To judge against his proportional expenditure could lead you to the wrong course of action for your situation. Then again, your product may be a market leader, but it's getting towards the end of the cycle, while your competitor may have a fresh, new offering. Should we both put the same proportion of revenue into marketing? Hardly. And so on. Your competitor may have a superior, and more efficient means of producing his product and getting it to market, meaning if he wants to he can put more into marketing, while maintaining margins and profits at healthy levels. If you spent the same proportion of your revenues you would be out the door backwards in no time.

Of course, you would quickly work this out and not take that course of action, but it's just another reason why benchmarking is seldom a worthwhile and legitimate approach.

Roger James is chairman of the Australian Marketing Institute

Permalink | Comments (1)
‘Best Job’ and ‘Zuji Beans’ shortlisted in Titanium/Integrated   (26/06/2009)
By James Livesley
Australia has two shots at picking up a coveted Titanium/Integrated Lion with CumminsNitro’s ‘The Best Job in the World’ for Tourism Qld shortlisted along with The Hallway/Happy Soldier’s Zuji’s ‘Zuji Beans’.

New Zealand also scored two shortlists for TBWA\Whybin\Tequila Auckland Adidas/New Zealand Rugby’s ‘This in not a Jersey/Adithread’ and Colenso BBDO Auckland for Yellow ‘Treehouse Restaurant’. This gives Australian/New Zealand agencies four of the 23 shortlists in Titanium/Integrated.

The USA dominated the shortlist with 14 entries followed by South Africa with two, while Canada, Germany and the UK had one each. Australia submitted18 entries for Titanium while New Zealand submitted six of the 403 campaigns submitted for the category.

Chairman of the Jury is David Droga, founder and creative chairman of Droga5, while New Zealand is represented by Andy Blood, group executive creative director of TBWA\Whybin\Tequila.

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From Virgin to Veteran   (26/06/2009)
By James Livesley
The end of Cannes week is approaching at lightning speed. My first time is nearly over and, now a veteran, I can see Cannes is not just a festival, it’s an assault on the senses.

The experience involves so many things you will take away with you, no doubt different for each person. The splendour of the views, the good food and wine, for sure, but other things also. For example, my Cannes has included, in no particular order: hearing the campaign manager for Barack Obama reveal how he turned an unheard of individual into the leader of the free world; seeing The Who singer Roger Daltrey perform, with backing vocals from Cannes delegates, Johnny Cash classic ‘Ring of Fire’; witnessing a Jamaican battery operated doll gyrating wildly in front of a Gold Lion; observing a man stood outside the Palais with a box on his head advertising his availability for employment (in both French and English); the world’s worst croque monsieur; and lastly, chicks with dicks (I hasten to add not through any kind of personal experience).

And you can add into this sensory mix, the excitement of the Lions results. And it has been an exciting year for Australia, thanks mostly to the success of CumminsNitro Brisbane and Tourism Queensland. And it’s still only Thursday night, so there seems sure to be more good news to come for that campaign. Why has it won so much? The common thread from the jurors, and on different juries, is that they looked on it as consumers themselves, and it impressed them as consumers, and they couldn’t help but love it.

As for Cannes in the middle of the GFC? Most recession talk has revolved around the parties, or lack there of, rather than in relation to the ideas being discussed. It’s likely to be a big topic of discussion next year, however, given the judging period. But despite the agency pull back from lavish parties, there have still been plenty of sore heads around. Much like the GFC itself, some people will always find a why to make the most of a bad situation.

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Like a virgin, Cannes for the very first time…   (21/06/2009)
By James Livesley
Permalink | Comments (0)
The men with the golden credentials   (3/06/2009 )
By Adam Joseph
Permalink | Comments (3)
What will media agencies look like in the future?   (13/05/2009)
By Kevin Johns
Permalink | Comments (2)
Lesson in Earning your green stripes   (13/05/2009)
By Ben Peacock
Permalink | Comments (0)
We'll all be dropping like flies pretty soon.   (28/04/2009)
By Al Crawford
Permalink | Comments (6)
Leading cause of friction   (28/04/2009)
By Guest Blogger
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  (28/04/2009)
By Guest Blogger
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Leading cause of friction   (14/04/2009)
By Guest Blogger
Permalink | Comments (1)
Don't get too down about downward pressures   (26/03/2009)
By Kevin Johns
Permalink | Comments (3)
Seduction beats science every time   (19/03/2009)
By Al Crawford
Permalink | Comments (1)
B&T's favourite clips that went viral, part 2   (6/03/2009 )
By Celia Johnson
Permalink | Comments (0)
B&T's favourite clips that went viral   (6/03/2009 )
By Celia Johnson
Permalink | Comments (0)
Is 'social media' the new 'experiential'?   (25/02/2009)
By Kevin Johns
Permalink | Comments (2)
The upside of uncertainty   (18/02/2009)
By Al Crawford
Permalink | Comments (1)
Traditional Media is Dead   (27/01/2009)
By Tony Thomas
Permalink | Comments (8)
Give me my jacket back woman   (21/01/2009)
By Kevin Johns
Permalink | Comments (7)
What lies ahead in the year of the Ox?   (16/01/2009)
By Kristian Barnes, managing director, MPG
Permalink | Comments (2)
User Generated Influence   (12/01/2009)
By Kristian Barnes, managing director, MPG
Permalink | Comments (2)
B&T Awards 2008   (8/12/2008 )
By Tim Addington
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Ad of the century is also voted third-funniest ever   (5/12/2008 )
By Kevin Johns
Permalink | Comments (0)
The opportunity of downturn   (3/12/2008 )
By Matt Jones, creative strategist, Jack Morton
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The virtues of simplicity   (18/11/2008)
By Al Crawford
Permalink | Comments (4)
The Biro   (23/10/2008)
By Matt Jones, creative strategist, Jack Morton
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The new B&T - now with added zest   (8/10/2008 )
By Tim Burrowes
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A welcome to Spectator Australia   (3/10/2008 )
By Tim Burrowes
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www.thedeathofsmalltalk.com.au   (26/09/2008)
By Tim Addington
Permalink | Comments (11)
If an awards trophy falls in the forest...   (8/09/2008 )
By Adam Joseph
Permalink | Comments (1)
Protect Your Brands from Cybersquatters   (3/09/2008 )
By Melinda Upton
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Can Our Egos Take the Digital Challenge?   (25/08/2008)
By Nic Chamberlain
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There's No Such Thing as a Free Junket   (15/08/2008)
By Adam Joseph
Permalink | Comments (3)
Our Two-Speed Economy Here to Stay   (8/08/2008 )
By Rob Pardini
Permalink | Comments (13)
No Grey Area in Creative Departments   (1/08/2008 )
By Scot Waterhouse
Permalink | Comments (12)
Don't Come The Raw Prawn Tourism Oz   (25/07/2008)
By Adam Joseph
Permalink | Comments (3)
Green Marketing a Trap for the Unwary   (18/07/2008)
By Sydney Birchall
Permalink | Comments (2)
Seize the nettle and control its sting   (7/07/2008 )
By Peter Mills
Permalink | Comments (0)
Jet lag, carbon footprints and the real winners from Cannes   (25/06/2008)
By Kevin Johns
Permalink | Comments (1)
Back to reality...   (23/06/2008)
By Natalie Cheng
Permalink | Comments (1)
Cannes: Titanium time   (20/06/2008)
By Tim Burrowes
Permalink | Comments (1)
Cannes: Lucky Young Lions   (20/06/2008)
By Tim Burrowes
Permalink | Comments (0)
Cannes: View from the Young Media Lions competition   (19/06/2008)
By Kate Martin, Ikon
Permalink | Comments (1)
Cannes: Radio gaga. Inside the Radio Lions jury   (19/06/2008)
By Dejan Rasic, executive creative director, Colman Rasic Carrasco
Permalink | Comments (0)
Cannes: flags, umbrellas and metal   (17/06/2008)
By Tim Burrowes
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Cannes Comments: Diary of a Direct Lions judge.   (17/06/2008)
By Dylan Taylor, creative director, BMF
Permalink | Comments (0)
Cannes: View from the Direct jury room   (16/06/2008)
By Dylan Taylor, creative director, BMF
Permalink | Comments (1)
Cannes: the marketing Olympics begin   (16/06/2008)
By Tim Burrowes
Permalink | Comments (0)
Social Computing: Catching Up with Consumers Online   (13/06/2008)
By By Ken Burke, Founder and Chief Evangelist of MarketLive
Permalink | Comments (0)
Why on earth?   (10/06/2008)
By Josh Lee
Permalink | Comments (0)
Online can help brands ride hard times   (4/06/2008 )
By Victoria Curro, managing director of McCann Worldgroup Sydney
Permalink | Comments (1)
Relationships are next to godliness.   (29/05/2008)
By Jie Chen
Permalink | Comments (1)
It’s about culture, stupid   (26/05/2008)
By Kate Richardson
Permalink | Comments (0)
Top marks for Top Model   (21/05/2008)
By Tim Burrowes
Permalink | Comments (3)
Integrity. Whatever happened to it?   (16/05/2008)
By Peter Miller, managing director, Adstream
Permalink | Comments (0)
Girls online want more than Jackass   (12/05/2008)
By Moensie Rossier
Permalink | Comments (1)
What risks are brands exposed to by producing a live brand experience?   (7/05/2008 )
By Ant Hampel
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I'm Carrying a Torch for Seven   (18/04/2008)
By Peter Miller, managing director, Adstream
Permalink | Comments (3)
What's the plan when good times end?   (15/04/2008)
By Barry O'Brien, chief executive officer of Total Advertising and Communications
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What brands can learn from the Marx Brothers   (14/04/2008)
By Moensie Rossier
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The first of nine months at AFA Grad School   (7/04/2008 )
By Mandie Kramer
Permalink | Comments (2)
Surviving the advertainment minefield   (31/03/2008)
By Neil Fox, Full Circle Entertainment
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When marketing worlds collide   (27/03/2008)
By Tim Burrowes
Permalink | Comments (1)
It isn’t always easy being sustainable.   (12/03/2008)
By Sophie Constance, director, Societal Business
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A night at the AIMIAs   (10/03/2008)
By Tim Burrowes
Permalink | Comments (3)
Will 2008 be the tipping point?   (7/03/2008 )
By Peter Noble, CEO, Citrus
Permalink | Comments (2)
A controlled explosion.   (5/03/2008 )
By Nikki Stammers, propagation planner, Naked Communications
Permalink | Comments (1)
The biggest story of the year?   (29/02/2008)
By Kevin Johns
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Mobile movements   (28/02/2008)
By Kristian Barnes, managing director, MPG
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Carlton's excellent PR spin   (26/02/2008)
By Tim Burrowes
Permalink | Comments (0)
Collaboration the best way to get along   (25/02/2008)
By Matt Jones, creative strategist, Jack Morton
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Who dares to do it differently?   (19/02/2008)
By Dr Dean Durber, manager, Media Panic
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Experiential marries mobile   (7/02/2008 )
By John Maybury, Brand Activation Director, George Patterson Y&R, Brisbane
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The Evolution of Business Intelligence...   (30/01/2008)
By Christine Christian, CEO, Dun and Bradstreet Australia
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Self indulgent and disappointing   (25/01/2008)
By Tim Burrowes
Permalink | Comments (16)
The next big thing...   (23/01/2008)
By Kristian Barnes, managing director, MPG
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Million Dollar wind up   (21/01/2008)
By Kevin Johns
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It’s time for experiential marketing to grow up   (17/01/2008)
By Matt Jones, creative strategist at Jack Morton.
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Blood (good) sport   (9/01/2008 )
By Tim Burrowes
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What's in store for 2008?   (7/01/2008 )
By Tim Addington
Permalink | Comments (2)
Merry Christmas from B&T   (14/12/2007)
By Tim Addington
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Relive the B&T Awards 2007   (14/12/2007)
By Tim Addington
Permalink | Comments (0)
Phone fun   (13/12/2007)
By Tim Burrowes
Permalink | Comments (6)
Can you be both effective and creative?   (12/12/2007)
By Rowan Dean, ECD, Euro RSCG
Permalink | Comments (2)
Saatchi gets cold while DDB goes to the casino   (7/12/2007 )
By Tim Addington
Permalink | Comments (0)
Can't see forest for the carbon offsets   (6/12/2007 )
By James Vosper, CEO, GoodEarth
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Kevin 07 - the digital aftermath   (5/12/2007 )
By Camilla Cooke, freelance consultant
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Free your mind and sales follow   (4/12/2007 )
By Mark Silcocks, managing director, Now Screen
Permalink | Comments (3)
Samsung HD not VG   (2/12/2007 )
By Tim Burrowes
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The party season begins...   (30/11/2007)
By Tim Addington
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Your B&T party planner   (28/11/2007)
By Tim Burrowes
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What happened to Election 07 online   (26/11/2007)
By Tim Addington
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Searching for wikis of mass destruction   (21/11/2007)
By Steven Noble, director of digital, Hill & Knowlton
Permalink | Comments (0)
Why did the politician cross the road?   (19/11/2007)
By Andy Mallinson, managing director, NetX
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Election 07: Reinventing the opposition experience   (15/11/2007)
By Matt Jones, creative strategist, Jack Morton
Permalink | Comments (0)
Election 07: It's fast, it's furious and it's online   (13/11/2007)
By Andy Mallinson, managing director, NetX
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Are we crossing the digital rubicon   (12/11/2007)
By Nic Hodges, digital creative, M&C Saatchi
Permalink | Comments (2)
It's gonna be a big night   (9/11/2007 )
By Tim Burrowes
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Election 07: Lies, damn lies and election advertising   (7/11/2007 )
By Martin Algie, special counsel, Wisewoulds Lawyers
Permalink | Comments (3)
Even www.beaututes.com offers Politics 2.0   (5/11/2007 )
By Andy Mallinson, managing director, NetX
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Media's wake up call   (2/11/2007 )
By Tim Burrowes
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Call for graduates is loud and clear   (1/11/2007 )
By Gawen Rudder, manager member services and advice, AFA
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Election 07: It's a race to kiss the virtual baby   (30/10/2007)
By Andy Mallinson, managing director, NetX
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Responsibility not a fuzzy buzz word   (26/10/2007)
By Anne-Maree Huxley, founder, Moss
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23 days til Christmas begins   (24/10/2007)
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In good taste?   (23/10/2007)
By Tim Burrowes
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Digital more than 'another channel'   (23/10/2007)
By Wai Kwok, managing partner, Orchard Marketing
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Awards marathon is underway   (19/10/2007)
By Tim Burrowes
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The 2.0 rebound   (19/10/2007)
By Nic Hodges, digital creative, M&C Saatchi
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My forte is a talent for spotting talent   (17/10/2007)
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I was ready for the rough and tumble   (15/10/2007)
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Time for change / who done it?   (13/10/2007)
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Melbourne man pulls plug on telco   (11/10/2007)
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Ideas then structure but who first?   (11/10/2007)
By David Gaines, managing partner, Maxus Communications
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Internet snacking   (9/10/2007 )
By Tony Surtees, CEO, iPrime
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Sci Fi's winning ways   (8/10/2007 )
By Tim Burrowes
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Get creative to generate great ideas   (8/10/2007 )
By Amantha Imber, head inventiologist, Inventium
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Media agencies need to sell the sizzle too   (5/10/2007 )
By Kristian Barnes, managing director, MPG
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Consistency from the couch to the mall   (2/10/2007 )
By Mark Fishwick, managing director, TorchMedia
Permalink | Comments (3)
The trouble with TiVo   (27/09/2007)
By James Livesley
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The more things change...   (25/09/2007)
By Tim Burrowes
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Bring on a measured argument   (25/09/2007)
By Peter Miller, managing director, Adstream
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Hard to win, but worth it...   (24/09/2007)
By Tim Burrowes
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The Blackmores experience   (24/09/2007)
By Tim Burrowes
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First, just say the magic keywords   (21/09/2007)
By Stephen Knowles, CEO, Downstream Marketing Australia
Permalink | Comments (1)
iMedia: who owns the digital strategy?   (19/09/2007)
By Tim Burrowes
Permalink | Comments (3)
My iMedia in numbers   (19/09/2007)
By Tim Burrowes
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iMedia: the hardest job is filling the jobs   (18/09/2007)
By Tim Burrowes
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Live from iMedia - day one   (18/09/2007)
By Tim Burrowes
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Guerilla gorilla   (16/09/2007)
By Tim Burrowes
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How do you make Facebook work for a brand?   (13/09/2007)
By Kevin Johns
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Battle of the bourbons   (12/09/2007)
By Tim Addington
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Premixed drinks evoke the grapes of wrath   (10/09/2007)
By Rory Kent, managing director, Tongue
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The Australian: all is well in Rupertworld   (6/09/2007 )
By Tim Burrowes
Permalink | Comments (4)
Email database, more than just a list   (4/09/2007 )
By Ravi Prasad, creative director, new media, at Triad Communications.
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Email database, more than just a list   (4/09/2007 )
By Guest Blogger
Permalink | Comments (1)
The Googleplex, the flight simulator and the Moon   (2/09/2007 )
By Tim Burrowes
Permalink | Comments (4)
A fine, fine lamb ad   (31/08/2007)
By Tim Burrowes
Permalink | Comments (2)
Strategy shockwaves   (28/08/2007)
By Kevin Johns
Permalink | Comments (3)
The awards you want. I think.   (24/08/2007)
By Tim Burrowes
Permalink | Comments (0)
BigPond TV or big mess leaflet drop....   (20/08/2007)
By James Livesley
Permalink | Comments (4)
Give me some Joost   (17/08/2007)
By Tim Addington
Permalink | Comments (0)
I really must sign up for Do Not Call   (16/08/2007)
By Tim Burrowes
Permalink | Comments (0)
Guerilla thrilla   (13/08/2007)
By Tim Burrowes
Permalink | Comments (5)
Vodamoan   (13/08/2007)
By Tim Burrowes
Permalink | Comments (2)
"I'd like some Class A please"   (8/08/2007 )
By Tim Burrowes
Permalink | Comments (6)
Time for a heart to heart   (7/08/2007 )
By Kevin Johns
Permalink | Comments (0)
Ghost of an idea   (31/07/2007)
By Tim Burrowes
Permalink | Comments (3)
Why politicians love radio   (30/07/2007)
By Tim Burrowes
Permalink | Comments (0)
When big corporates do digital deals…   (25/07/2007)
By Kevin Johns
Permalink | Comments (6)
Earth Hour rides again   (25/07/2007)
By Tim Burrowes
Permalink | Comments (0)
Low marks for Hilux viral   (24/07/2007)
By Tim Burrowes
Permalink | Comments (0)
Why I hate the ABC's media coverage   (23/07/2007)
By Tim Burrowes
Permalink | Comments (2)
My latest obsession   (15/07/2007)
By Tim Burrowes
Permalink | Comments (8)
Will Panama help Yahoo catch-up on Google?   (11/07/2007)
By Tim Burrowes
Permalink | Comments (1)
The best ideas are the simplest   (6/07/2007 )
By Kevin Johns
Permalink | Comments (1)
Can I ask you a few questions?   (2/07/2007 )
By Tim Addington
Permalink | Comments (3)
The worst mobile marketing ever?   (28/06/2007)
By Tim Burrowes
Permalink | Comments (1)
ABC in sponsorship costs money shock   (26/06/2007)
By Tim Burrowes
Permalink | Comments (4)
Au revoir Cannes 2007   (25/06/2007)
By Tim Addington
Permalink | Comments (0)
Ladies and gentlemen....Al Gore   (24/06/2007)
By Tim Addington
Permalink | Comments (1)
Cannes latest: Three each for Australia and NZ in Titanium and Integrated   (22/06/2007)
By Tim Addington
Permalink | Comments (0)
A haven at the Havas Café   (22/06/2007)
By Camille Alarcon
Permalink | Comments (0)
Old versus new in Cannes   (21/06/2007)
By Tim Addington
Permalink | Comments (0)
A Cannes with no beer   (20/06/2007)
By Tim Addington
Permalink | Comments (0)
Auckland joins the Cannes party   (19/06/2007)
By Tim Burrowes
Permalink | Comments (1)
And the Cannes Lion goes to......   (19/06/2007)
By Tim Addington
Permalink | Comments (2)
I Cannes from a land Downunder   (18/06/2007)
By Tim Addington
Permalink | Comments (3)
Airsick   (17/06/2007)
By Tim Burrowes
Permalink | Comments (1)
Run through the wall, or jump through the floor?   (5/06/2007 )
By Kevin Johns
Permalink | Comments (1)
What is it with big crowds of people in ads?   (5/06/2007 )
By Kevin Johns
Permalink | Comments (1)
One from the past   (4/06/2007 )
By Kevin Johns
Permalink | Comments (4)
The hardware habit   (31/05/2007)
By Kevin Johns
Permalink | Comments (0)
Insight on the bus   (31/05/2007)
By Tim Burrowes
Permalink | Comments (0)
Falling flat on your face   (29/05/2007)
By Kevin Johns
Permalink | Comments (1)
Deficient data dents DM   (27/05/2007)
By Tim Burrowes
Permalink | Comments (11)
Coco Pops - part two   (24/05/2007)
By Tim Burrowes
Permalink | Comments (3)
CommSec clanger   (23/05/2007)
By Kevin Johns
Permalink | Comments (1)
Battle of the mediums   (22/05/2007)
By Tim Burrowes
Permalink | Comments (4)
That rarest of things: the perfect event   (21/05/2007)
By Tim Burrowes
Permalink | Comments (2)
Fairfax gets in bed with Google   (18/05/2007)
By Tim Burrowes
Permalink | Comments (6)
Another huge deal   (18/05/2007)
By Tim Burrowes
Permalink | Comments (0)
Wot no ads?   (14/05/2007)
By Tim Addington
Permalink | Comments (4)
Flash... with a tash   (14/05/2007)
By Kevin Johns
Permalink | Comments (8)
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By Tim Burrowes
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By Kevin Johns
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By Kevin Johns
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By Tim Burrowes
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By Kevin Johns
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By Tim Burrowes
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By Tim Burrowes
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By Tim Burrowes
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By Kevin Johns
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By Tim Burrowes
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By Tim Burrowes
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By Kevin Johns
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By Tim Burrowes
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By Tim Burrowes
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By Kevin Johns
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By Tim Burrowes
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By Tim Burrowes
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By Tim Burrowes
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By Kevin Johns
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By Tim Burrowes
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By Kevin Johns
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By Tim Burrowes
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By Tim Burrowes
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By Tim Burrowes
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By Kevin Johns
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By Tim Burrowes
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By Tim Burrowes
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By Tim Burrowes
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By Kevin Johns
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By Tim Burrowes
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By Tim Burrowes
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By Tim Burrowes
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By Tim Burrowes
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By Tim Burrowes
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By Tim Burrowes
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By Tim Burrowes
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By Tim Burrowes
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By Tim Burrowes
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By Tim Burrowes
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By Tim Burrowes
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By Tim Burrowes
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By Tim Burrowes
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By Tim Burrowes
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By Tim Burrowes
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By Tim Burrowes
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By Tim Burrowes
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By Tim Burrowes
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By Tim Burrowes
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By Tim Burrowes
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By Tim Burrowes
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By Tim Burrowes
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By Tim Burrowes
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By Tim Burrowes
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By Tim Burrowes
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By Tim Burrowes
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By Tim Burrowes
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By Tim Burrowes
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By Tim Burrowes
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By Tim Burrowes
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By Tim Burrowes
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By Tim Burrowes
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By Tim Burrowes
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By Tim Burrowes
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By Tim Burrowes
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By Tim Burrowes
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By Tim Burrowes
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By Tim Burrowes
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By Tim Burrowes
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By Tim Burrowes
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By Tim Burrowes
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By Tim Burrowes
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By Sally Robertson
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Not much bang for your buck in Bangers’ Patpong   (31/08/2005)
By Tony Kelly
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A frown in the land of smiles   (29/08/2005)
By Tony Kelly
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FCUK you dictionary   (29/08/2005)
By Tony Kelly
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Beer, banana chips and the other BB   (26/08/2005)
By Tony Kelly
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Google’s talking it up so what’s your plan telcos?   (25/08/2005)
By Tony Kelly
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If you want my love you’ve got it   (24/08/2005)
By Tony Kelly
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Bid, buy, sell, bitch, get hired, get fired – the new world of classies   (23/08/2005)
By Tony Kelly
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There’s life on this Mars   (19/08/2005)
By Tony Kelly
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So do you believe me now?   (18/08/2005)
By Tony Kelly
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Does big media get new media?   (17/08/2005)
By Tony Kelly
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Farewell for another year BB it's been real   (16/08/2005)
By Tony Kelly
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When viral becomes a virus   (15/08/2005)
By Tony Kelly
Permalink | Comments (89)
Monster media, cat fish and rivers of cocaine   (11/08/2005)
By Tony Kelly
Permalink | Comments (7)

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