Can the success of a product be jeopardised purely by its name? We look back at the case of Kraft’s iSnack2.0.
Signing in with LinkedIn
Please wait while we sign you in with LinkedIn.
This may take some time.
Please be patient and do not refresh the page.
(A new window from LinkedIn should open for you to authorize the B&T login. If you don't see this please check behind this window, and if it is still not there check your browser settings and turn off the pop-up blocker.)