Nikki Majewski

Writer at B&T

Author Archive

World Cup football - Soccer ball with flags of different countries
  • Marketing
  • Media

SBS Kicks Multicultural Marketing Goals

SBS nailed its marketing strategy for the 2014 FIFA World Cup, now the broadcaster is up for an award.

by B&T Magazine

B&T Magazine
Are KPIs Killing Creativity?
  • Advertising
  • Media

Are KPIs Killing Creativity?

Screw KPIs, let your creative mind run wild. Or maybe not.

by B&T Magazine

B&T Magazine
Does Job-Hopping Really Pay Off?
  • Media

Does Job-Hopping Really Pay Off?

In an industry with massive churn levels, are those pesky Gen Y workers to blame?

by B&T Magazine

B&T Magazine
The Peril of Brands Making Bad Decisions
  • Advertising
  • Marketing

The Peril of Brands Making Bad Decisions

The right decision can be a game changer for a brand and the wrong one can make it can go bust.

by B&T Magazine

B&T Magazine