Nikki Majewski

Writer at B&T

Author Archive

World Cup football - Soccer ball with flags of different countries
  • Marketing
  • Media

SBS Kicks Multicultural Marketing Goals

SBS nailed its marketing strategy for the 2014 FIFA World Cup, now the broadcaster is up for an award.

by B&T Magazine

B&T Magazine
Are KPIs Killing Creativity?
  • Advertising
  • Media

Are KPIs Killing Creativity?

Screw KPIs, let your creative mind run wild. Or maybe not.

by B&T Magazine

B&T Magazine
Does Job-Hopping Really Pay Off?
  • Media

Does Job-Hopping Really Pay Off?

In an industry with massive churn levels, are those pesky Gen Y workers to blame?

by B&T Magazine

B&T Magazine
The Peril of Brands Making Bad Decisions
  • Advertising
  • Marketing

The Peril of Brands Making Bad Decisions

The right decision can be a game changer for a brand and the wrong one can make it can go bust.

by B&T Magazine

B&T Magazine
WTF Sort Of Campaign Is This?
  • Advertising

WTF Sort Of Campaign Is This?

Not all publicity is good publicity. Some campaigns are just begging to be slurred in the Twittersphere.

by B&T Magazine

B&T Magazine
silly ugly dog on the phone with  a can
  • Advertising

9 Smile-Inducing Animal Ads

Talking pigs, dancing chickens and drum-playing gorillas; finish off your week with these little critters.

by B&T Magazine

B&T Magazine
‘I Hate Adlanders Hating Adland’
  • Advertising
  • Media

‘I Hate Adlanders Hating Adland’

The Advertising industry is screwed unless we all stop apologising for working in it.

by B&T Magazine

B&T Magazine
Sensis Re-brand Brought to Life By a Mouse
  • Marketing

Sensis Re-brand Brought to Life By a Mouse

Dash is just one part of a character set. He’s the brand for Sensis. He’s a metaphor for being agile, nimble, resour...

by B&T Magazine

B&T Magazine
Qantas and oOh Media Launch QView
  • Marketing

Qantas and oOh Media Launch QView

Qantas and oOh Media have created a digital content experience for Qantas’ premium customers.

by B&T Magazine

B&T Magazine
Sportsbet – A Bunch of Cheeky Bastards?
  • Advertising
  • Marketing

Sportsbet – A Bunch of Cheeky Bastards?

Offending the clergy, inter-species hook-ups and ASB complaints are all in a day's work at Sportsbet.

by B&T Magazine

B&T Magazine
Barbershop Branding
  • Marketing

Barbershop Branding

Barbershop pro Rob Ferrel, better known as Rob the Original is world-famous when it comes to celebrity branding.

I Throw Like a Girl Because I Am One
  • Marketing
  • Media

I Throw Like a Girl Because I Am One

A new video seeks to redefine the phrase “like a girl,” as something strong and powerful. This video beautifully por...