Mike Vasavada

Support the strategic marketing vision via targeted marketing activity to increase yield from the product sets as well as stimulate market growth.Develop end-to-end digital customer acquisition, customer experience, retention marketing programs and contribute to revenue and market share strategy. Activity includes acquisition, growth, retention, up-sell, cross-sell and usage stimulation.Plan, manage and deliver marketing activity within budget and in a timely manner to maximize ROI.Achieve revenue targets working closely across business units and with external stake-holders including usage stimulation group, category marketing, agencies, relationship marketing, legal, media and the brand teams.Plan and deliver retention initiatives to minimize customer churn in the fixed (ADSL/Cable) and Wireless service areas. Develop an overall consumer touch-point plan in conjunction with the CRM, BTL, VAS and strategy development teams.Develop, manage and implement activity around usage stimulation and content revenue growth.Focus on creating tailored marketing activities for B2C, B2B & increase average revenue per user campaigns promoting the various product sets.Understand the consumer through regular data and customer analytics and target activity through a strong market based segmentation solid program of work. Identify and scope offers working with the various internal teams.Manage customer communication program of work across consumer & business customer base. Manage digital marketing activity to assist in achieving overall strategic marketing targets and develop a strong digital portfolio of work in adherence to brand & ROI targets.Responding rapidly to market and technological changes to maintain and grow market share and competitive advantage.Manage agency relations and develop creative to market as required for each program of work. Analyse marketing activity performance to assist in developing further initiatives.