Michelle Bong

Seasoned communications veteran with 19 years experience primarily in the corporate, government and technology sectors.

Study: Aussie Consumers More Likely To Interact With Brands Via A Chatbot Than Any Other Channel

Strangely, Aussies would rather deal with a chatbot than a really unhelpful person in a Manilla call centre.

1 year Ago

In an age where customer experience is paramount, Jason du Preez, Senior Vice President Asia Pacific, SugarCRM discusses...

1 year Ago

Is luring customers with lollies creepy or just plain effective?

2 years Ago

Opinion

by Michelle Bong

Study finds mobile ad fraud costs $72 million. Which wouldn't even get you a fifth of a Russian oligarch's super yacht.

2 years Ago

It's a best practices guide for users of iOS 14+. Arguably bad news if you're a bit shifty or fudging the numbers.

2 years Ago

Independent mobile advertising platform AdColony has announced the launch of Aurora HD Mobile Video, a suite of interact...

6 years Ago