Luke Frost

Luke Frost

Through his role as company director at PR Deadlines, Luke manages PR, marketing and communications for a variety of Infotech companies in A/NZ, creating compelling content that drives business in both the B2C and B2B sectors.Having studied creative and factual writing at UNSW, he performed a number of diverse roles such as writing advertising copy for Australian Geographic, sub-editing marketing transcripts for the Television Shopping Network and accidentally disconnecting local area networks for the Haringey Council in North East London.From 2002 Luke worked at Australia's largest independent publishing company, Allen and Unwin, moving from the editorial department into a sales and marketing role, before becoming National Account Manager in 2010. During this time he designed and implemented Allen and Unwin's sales and marketing strategy for the emerging digital publishing sector.
Ad Blocking, And What You Can Do About It
  • Advertising
  • Marketing
  • Opinion

Ad Blocking, And What You Can Do About It

The threat of ad blocking hasn't gone away. Rather, it was hiding behind the couch all this time, says this columnist.

Opinion

by Luke Frost

Luke Frost
Close up of a welcome mat in front of an inviting house. Focus on foreground
  • Marketing

MediaMath Secures New CMO

A Former Research Analyst, O'Connell Brings Deep Platform and Sector Expertise