Luke Frost

Director at PR Deadlines

Author Archive

Ad Blocking, And What You Can Do About It
  • Advertising
  • Marketing
  • Opinion

Ad Blocking, And What You Can Do About It

The threat of ad blocking hasn't gone away. Rather, it was hiding behind the couch all this time, says this columnist.

Opinion

by Luke Frost

Luke Frost
Gaining An Edge In Data-Driven Marketing
  • Opinion

Gaining An Edge In Data-Driven Marketing

If you're physically in the office but your brain's gone on holidays, be warned - this one's a bit of a heavy read.

Opinion

by Luke Frost

Luke Frost
Close up of a welcome mat in front of an inviting house. Focus on foreground
  • Marketing

MediaMath Secures New CMO

A Former Research Analyst, O'Connell Brings Deep Platform and Sector Expertise