Five Reasons People Share Content, And How You Can Harness This
Rather than focusing too narrowly on creating ‘shareable’ content, perhaps as marketers we should be looking to conn...
Opinion
Lisa Collins
With over 20 years working in media, marketing and communications, Lisa is a seasoned senior manager with a broad range of experience in journalism, consumer PR and brand marketing. Residing in the United States for over a decade, Lisa worked as a journalist, film producer, fashion stylist and publicist.As a member of the senior leadership teams at Burson-Marsteller, Pentafin and 2IC at Trish Nicol Agency, Lisa has worked with global brands including: Bombay Sapphire, Cartier, Florsheim, Grey Goose, Jim Beam, Mini Cooper and Schweppes. Lisa has been closely involved in developing and implementing strategic planning and has provided senior counsel to internal and external stakeholders across a range of channels including communications, marketing and new business development.