Lauren Quaintance

Head of Content at Storyation

Author Archive

The Battle To Own Content Marketing
  • Marketing

The Battle To Own Content Marketing

These days just about every agency describes themselves as “storytellers”, but who should own content marketing?

Opinion

by Lauren Quaintance

Lauren Quaintance
Pile of old newspapers ready for recycling and telephone
  • Marketing
  • Media

How To Build A Brand Newsroom

Since Tourism Aus' ex CMO said they were building a "newsroom" it's been a massive buzzword. What can brands learn?

Opinion

by Lauren Quaintance

Lauren Quaintance