David Hovenden

Editor-in-chief at The Misfits Media Company

Author Archive

Men! We Need You. We Always Have.
  • Advertising
  • Opinion

Men! We Need You. We Always Have.

B&T's boss pens an impassioned plea to the men of adland, & save for 'happy hour', he gets impassioned about few things.

Opinion

by David Hovenden

David Hovenden
Clems Melbourne Gets On A Role At Cannes
  • Advertising

Clems Melbourne Gets On A Role At Cannes

B&T's Cannes scribe has put aside the unsavoury incident with the gendarmerie's truncheon and is back filing with this.

by B&T Magazine

B&T Magazine
Kieran Kesner
  • Marketing

Anna Kendrick: People Can Smell A Fake

We'd be too scared to go home if our 13 year old daughter found out we'd missed the chance to hear from Anna Kendrick.

by B&T Magazine

B&T Magazine
HubSpot’s Hobbits Announce Freemium Model
  • Marketing

HubSpot’s Hobbits Announce Freemium Model

Boston in the US is the home to something we couldn't bother researching. AND HubSpot's Inbound Conference. B&T's there.

by B&T Magazine

B&T Magazine
Urban Faces Its Unthinkable Future
  • Advertising
  • Marketing

Urban Faces Its Unthinkable Future

Teaching a bunch of know-it-alls like PwC to work differently is only one of Urban's many claims to fame.

by B&T Magazine

B&T Magazine
PR Returns Enero To Profit
  • Advertising

PR Returns Enero To Profit

B&T was front-row & centre at yesterday's Enero results. Although, in all truth, we really only went for the sandwiches.

by B&T Magazine

B&T Magazine
OMD Invites Media to Collab With Clients
  • Media

OMD Invites Media to Collab With Clients

Clients are like herpes & small children - you do NOT want them in the office. So this OMD initiative was brave, indeed.

by B&T Magazine

B&T Magazine
UBank Boss Says No To TVCs For ReBrand
  • Disruption
  • Marketing

UBank Boss Says No To TVCs For ReBrand

Even we admit most bank's marketing stories would comatose a cat. But not this, this is like a tickle with a feather.

by B&T Magazine

B&T Magazine
Esport Gets Off The Couch And Into Stadiums
  • Media

Esport Gets Off The Couch And Into Stadiums

Forget Australian Institute of Sport inspired diets for the athlete of the future, competition prepping food will be piz...

by B&T Magazine

B&T Magazine
during the Adobe Summit 2016 event inside the Venetian on Tuesday, March 22, 2016, in Las Vegas. (Photo by Jeff Bottari/AP Images for Adobe)
  • Marketing

Adobe To Take On Facebook, Google

Tech giants head for death-match showdown. Well, that's probably embellishing it a bit but there's been threats, however...

by B&T Magazine

B&T Magazine
How Creativity And Abandoning TV Saved Barbie
  • Advertising
  • Marketing

How Creativity And Abandoning TV Saved Barbie

B&T's scribe continues to report live from Adobe's Summit at Vegas. And we've not even had to send any bail money yet.

by B&T Magazine

B&T Magazine
Bring On Your Batman: Adam Ferrier
  • Media
  • Technology

Bring On Your Batman: Adam Ferrier

Adam Ferrier often says odd things. So where do his comments this morning rank on his all-time oddity scale?

by B&T Magazine

B&T Magazine
One In Two Australians Now Foodie Wankers
  • Media

One In Two Australians Now Foodie Wankers

Don't know your blanc manges from your vichyssoises? Well, you're in the minority says a new study by NewsLifeMedia.

by B&T Magazine

B&T Magazine
Baz Luhrmann: Creativity Is A Sickness
  • Marketing
  • Media

Baz Luhrmann: Creativity Is A Sickness

Believe it or not - B&T's scribe has filed from Adobe Max in LA! And it's a little beauty featuring our very own Baz!

by B&T Magazine

B&T Magazine
Cannes Gets Classy With Kim And Kanye Chaos
  • Media
  • Opinion

Cannes Gets Classy With Kim And Kanye Chaos

B&T's Cannes scribe gets up close and personal to hear the woman with the world's most famous bum say not much at all.

Opinion

by David Hovenden

David Hovenden
We’re Taking Agencies With Us: Twitter
  • Advertising
  • Marketing
  • Media

We’re Taking Agencies With Us: Twitter

Twitter says educating agencies is its responsibility but they will need to evolve quickly into more agile marketers.

by B&T Magazine

B&T Magazine