Alicia Beachley

According to IMI research, 50% of promotional concepts won't change consumer behaviour and 50% won’t generate enough awareness. I am focussed on making great ideas happen. As a brand activation specialist, I create impactful and effective campaigns for marketing managers, brand managers and marketing teams across Australia. My team and I do this through: • Brand Activation • Promotional Marketing • Sales Promotions • Sales Incentives • Loyalty Programs • Integrated Marketing • Partnership Promotions • Events • Product Launches • Design, Creative & POS • Terms and Conditions • Trade & Retail Campaigns I love working on big brands who work with us to get their customers to take action: • Carnival Australia • Sony • Coty • Mentos • P&O • RAMS Home Loans • Rimmel • Sally Hansen • Sanitarium • Telstra It’s not just what we do, but how we do it as an agency that sets us apart. Executional excellence is our trademark – because we know that a great idea, badly executed, is a bad idea. With limited resources, limited time and the challenge to always deliver, working with experts who know how to get things done on time, on budget and on brief is critical. With such a large number of consumers with live streaming and on-demand services saing they tune out or actively skip ads, there is the need (and it’s only getting greater) to find another way to connect with consumers and bring them meaningful brand engagement opportunities. This is why brand activation is so critical in the marketing mix, as we can get more consumers to do more, more often, through engagement and integration. If you would like more information you can contact me at April5 Agency hello@april5.com.au or +61 2 9977 6255