OMD Australia led the charge at the Asian Marketing Effectiveness Awards, picking up silver and two bronze.
The awards which recognise achievement in marketing effectiveness were held in Singapore.
OMD won silver in the most effective use of event marketing category for Wrigley’s “Eclipsing Everyone’s Big Night Out” campaign. It also bagged bronze in two categories: best insights/strategic thinking and most effective use of branded content, for Beiresdorf’s “Nivea Vitality Project – Volunteer To Make a Difference” campaign.
Zenith Optimedia won silver in the best insights/strategic thinking category, for News Digital Media’s “Connecting with Australia’s News Network” campaign and a bronze for best innovative media campaign for Nestlé’s “Heaven”.
Other Australian winners include Grey and Grey Worldwide, Howorth Communications and Momentum Worldwide, which each claimed a bronze award.
The platinum award went to Ogilvy & Mather Hong Kong for its “Coke Light Burning 1 Calorie is Unbelievably Easy” campaign
Launched in 2005, the awards cover 18 categories including: advertising, direct marketing, product design, sales promotion, event marketing.
