Breaking campaign: Gorilla launches new look Barnados work
A new brand campaign for children’s charity organisation Barnardos Australia highlights the plight of neglected children in Australia and empowers people to make a difference.
With the tagline, “We believe in children”, the 30-second TVC features a series of black and white stills of children with various questions posed: “Is it possible to find your voice, when there is no one there to listen? Is it possible to trust when you’ve always been let down?” Coupled with emotive music, the ad prompts viewers to not only consider the plight of neglected children today, but to ask whether anything can be done about it?
The ad concludes on an optimistic note, saying “We believe it is. Help them to believe it too”, andencourages people to support the foundation’s work of caring for children at risk of abuse and neglect. The campaign was launched today and also includes a radio and print component. Created by Gorilla Communications, it marks the start of a new look for the Barnados brand.
Credits: creative director Kristina Ammitzboll, creative Thomas Duncan-Watt, John Warwicker, strategy planning Joe Hancock, production Collider, Supersonic
