Australia was the sixth most successful country at this year’s Cannes Lions, according to an evaluation by The Big Won and UK recruitment agency The Garden Partnership.
Australia was placed six in the top ten, while New Zealand did not make it into that top echelon of countries. The USA was number one, followed by the UK, Germany, Brazil and France.
Saatchi & Saatchi Sydney was the only Australian or New Zealand agency in the top twenty agencies across all media and all categories, coming in at 13th equal.
Surprisingly CumminsNitro’s ‘Best Job in the World’ was not the top campaign across all media, that went to Hunt Lascaris and its ‘Trillion Dollar Campaign’ for The Zimbabwean. ‘Best Job’ was second, with BMF’s ‘TED 696 Project’ and Leo Burnett’s ‘Earth Hour-Vote’ at sixth and eighth respectively. From NZ Aim Proximty’s ‘Treehouse’ was 18th equal top campaign, while DDB Auckland’s ‘Fruit Burst’ was 20th equal.
The report also ranked the most successful individuals in terms of awards won at Cannes this year. In the executive creative director category, Saatchi & Saatchi’s Steve Back was the most successful from Australia at eighth equal, followed by Saatchi’s Mike O’Sullivan from New Zealand in at 11th, and James McGrath of Clemenger BBDO Melbourne at 13th equal. Nick Worthington of Colenso BBDO New Zealand was 19th equal.
In the top twenty creative directors there were four individuals from Australia and New Zealand – David Bowman of Saatchi & Saatchi New Zealand was 12th, Luke Chess from Saatchi & Saatchi New Zealand was 17th, while James Burchill and Nancy Hartley of CumminsNitro Brisbane were 18th equal.
The Big Won registers and reports the world’s most awarded agencies.
