More than half of the 61 billion internet searches carried out around the world in August were made using Google, easily beating its nearest rival Yahoo! which claimed 14% of the market, according to an international report.
More than 37 billion internet searches were made with Google during the month, accounting for 60% of the total, while Yahoo! only managed 37 billion.
The report from US-based ComScore found that more than 750 million people aged 15 or over, or 95% of the world’s internet audience made searches in August, averaging out at 80 searches per user.
The Asia-Pacific region made the most searches, coming in at 20.3 billion, followed by Europe with 18 billion, North America with 16 billion and Latin America with 4.7 billion.
Out of Google’s 31 billion searches, five billion occurred through Google-owned YouTube.com.
Chinese language search site Baidu.com was the third most popular search engine with 3.2 billion searches or 5.3% of the worldwide total. Microsoft sites accounted for 3.5% of worldwide searches at 2.1 billion.
